How do you become an influencer
HOW TO BE *INFLUENCER* by SAUSAGE MAN
Influencers play an important role in the consumer decision-making process. In fact, a 2021 survey by Inmar Intelligence revealed that 84% of respondents had made at least one purchase based on influencer recommendations.
While influencer marketing is on the rise, it is not a new phenomenon. In the past, brands used celebrities and athletes to promote products and services. Today, a social media influencer can be anyone with a following that has a specific niche.
As an emerging social media influencer, one of the most effective ways to grow your audience is to establish yourself as an authority on a specific topic. Your followers are more likely to pay attention to your recommendations when they see you as credible.
The social media channels you choose to focus on will have a direct impact on the content you create. Becoming an influencer on TikTok requires a very different approach than building a community on Instagram. When evaluating different social platforms, pay attention to the types of content other influencers are creating.
How many followers do you have to have to be an influencer?
Microinfluencers: less than 10,000 followers. Influencers: between 10,000 and 100,000 followers. Macroinfluencers: between 100,000 and 500,000 followers. Megainfluencers: between 500,000 and 1,500,000 followers.
What is the life of influencers like?
He is a person who, rather than being famous, is gaining recognition for a specific topic or theme and the work he does on it. They usually start with their own resources, sharing content related to the topics they master the most, such as: fashion, sports, travel, among others.
When does Instagram start paying you?
From how many followers does Instagram pay you? There is no defined rule to indicate how much Instagram pays for followers, but we can estimate that from 5,000 followers an account can offer collaborations with brands.
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How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will work as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.
MI SECRETO COMO INFLUENCER
Antes de comenzar tu incursión en el mundo de los influencers, tienes que tener claro qué quieres y qué puedes aportar. ¿Crees que tienes algo único que ofrecer? Explótalo. Para bien o para mal, las redes sociales son muy transparentes, así que siempre tienes que ser tú mismo.
Una vez que tengas clara la imagen que vas a presentar al mundo, tienes que investigar qué están haciendo los demás. Igual que una empresa hace un estudio de mercado, tú también deberías echar un vistazo a tus "competidores". Ver qué funciona y qué no, qué se está haciendo, cómo se podría mejorar, cómo se utiliza cada red social... Antes de ponerte a publicar sin pensarlo, tienes que estudiar y reflexionar.
Como dijo el influencer Abraham Lincoln: "Dame seis horas para cortar un árbol y pasaré las cuatro primeras afilando el hacha". Si necesitas más metáforas, piensa en un iceberg. El contenido que publicas es solo la punta del iceberg, pero hay mucho más trabajo detrás que no es visible para el público.
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