Books on influence and persuasion
Influence the psychology of persuasion Spanish free
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Libro influence en español pdf
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Influence: the psychology of persuasion Spanish
The truth is that, as we have been saying for some time now, every presentation must involve a change in your audience. So being able to persuade them to make that change is crucial to the success of your presentation.
In it, Maxwell pushes us to develop our enormous leadership potential to influence those around us in our lives. He argues that leadership is something we can learn.
People follow you because they have no choice. The title or position you hold obliges them to do so. However, at this level you only get minimum effort and minimum energy from your followers. In other words, they will follow you only as long as the obligation lasts.
Taken to the realm of presentations, this level would be equivalent to the audience listening to you only because they cannot do otherwise, only because you hold the title of speaker and they hold the title of listener. Therefore, interest will be low, distractions will be high and the final result will be very poor.
Influence book in english
Aaker, D. A.: Gestión del valor de la marca, Free Press, Nueva York 1991: Free Press [Gestión del valor de la marca: capitalizar el valor de la marca, trad. de Roberto Álvarez del Blanco, Díaz de Santos, Madrid 1994].
Arnocky, S., E. Bozek, C. Dufort, S. Rybka y R. Herbert, "Celebrity opinion influences public acceptance of human evolution", en Evolutionary Psychology, 2018, https://doi.org/10.1177/1474704918800656.
Aronson, E. y C. Tavris, "The role of cognitive dissonance in the pandemic", en The Atlantic, 20 de julio de 2020, www.theatlantic.com/ideas/archive/2020/07/role-cognitive-dissonance-pandemic/614074.
Ashmore, R. D., V. Ramchandra y R. A. Jones, "Censorship as an attitude change induction", artículo presentado en la reunión de la Eastern Psychological Association [Asociación Psicológica del Este], (1971), Nueva York.
Benjamin, J. "Market research fail: How New Coke became the worst flub of all time", en Business 2 Community (2015), www.business2community.com/consumer-marketing/market-research-fail-new-coke-became-worst-flub-time-01256904.
