Brands looking for small influencers
Micro influencers examples
When Instagram had not yet launched its advertising platform, influencers started to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.
As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.
Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.
First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.
The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less your customers will trust that influencer's endorsements.
Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.
Micro influencers instagram
Influencer Marketing is the possibility of promoting your business proposals through prominent personalities on Social Networks. This technique is brilliant and effective for a very simple reason:
This has been proven by several studies. Consequently, it is a highly effective method to publicize your business, your products or even the "personality" of your brand, taking advantage of the popularity of certain users of Social Networks, which you can hire for this purpose.
In response, we can draw the difference between the two scales within Influencer Marketing: while big brands like Coca Cola use Mega Influencers (e.g. a Hollywood celebrity), local businesses (e.g. a restaurant in your city) use Micro Influencers.
So, if for example you have a clothing store or any local business, you can identify a Micro Influencer related to your industry (e.g. a fashion blogger in your city) and hire them to promote your products through blog posts, demos, photos, videos and other specially generated content.
How many followers a micro influencer has
In this way, influencers advertise through their social media channels a product or service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.
In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.
First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.
To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.