Brands that collab with micro influencers
Influencers agency
A success story is that of Unilever, which by betting on the tool, not only achieved an improvement in 80% of the health indicators of its brands, but also brought it closer to the youtuber with the greatest exposure in Mexico and the most relevant worldwide in beauty issues: Yuya. Thus closing an alliance to launch a physical product under the Sedal brand explains Mariano Smith, Vice President of Marketing for Unilever Mexico and Caribbean during the YouTube Brandcast 2018 event.
Smith says that to have this level of success "you have to add the two wills (brand and influencer), not only the followers, but the messages behind that creation". That is why Unilever added Yuya to the creation of the product and gave her the freedom to give the messages she wanted around it.
In an interview with Expansión magazine, Yuya explained that in the case of brands "if they look for me to be just the image of the product, they don't know what I'm like, because I like to get completely involved".
It was also found that 85% of them pay more attention to the content they see on YouTube than what they see on television and 55% use the platform to evaluate products and make a decision before purchasing a product or service.
Brands looking for ambassadors on instagram
UGC or user-generated content has become a digital resource with the greatest influence on purchasing, however social media is one of the main components of influencer marketing. Social messaging is expected to become the trend that generates the greatest effect on marketing strategies, some of its perceived benefits include: increased exposure, increased traffic, development of a loyal follower base, lead generation and provision of market intelligence.
Influencer marketing has proven to be a valuable tool for marketers. Some of the main objectives include: improving brand advocacy, increasing brand awareness, reaching new audiences and improving sales conversion. However, the options seem endless. The natural reaction tells us that the more audience an influencer has the better, but is that really the case?
There are many factors to consider when it comes to establishing the best candidate, in our previous post we have revealed you some keys to detect the best influencer for your brand. In this article we will show you the difference between macro and micro influencers so you will know at what point you can work with each of them.
Plataforma influencers
Los KOL del sector de la alimentación y las bebidas son especialmente populares en las redes sociales porque son capaces de atraer a su público rápidamente debido a la popularidad de los temas que tratan. Los estudios demuestran que el marketing de influencers en Instagram en el sector de la alimentación y las bebidas genera una tasa media de participación del 7,38%, ¡cinco veces superior a la tasa media!
Unos efectos visuales llamativos, una sensación de autenticidad y una comunidad muy unida son los ingredientes clave que las marcas de este sector utilizan para ganar visibilidad, notoriedad y aumentar las ventas a largo plazo. Echemos un vistazo a 5 campañas de marketing de influencia de éxito en este sector, que no ha terminado de hacernos agua la boca.
Seguro que conoces HelloFresh, pero ¿sabías que es la primera empresa de kits de comida del mundo? Fundada en 2011 en Alemania, la marca se ha convertido rápidamente en un éxito global. Con presencia mundial en catorce países y tres continentes, la empresa ha crecido hasta convertirse en el mayor actor del mercado mundial de kits de comida.
