How to choose influencers for your brand

Micro influencers examples

In this way, influencers advertise through their social media channels a product or service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.

In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.

First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.

To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.

Nano influencers examples

Nano influencers tend to be more relatable and trustworthy than their celebrity counterparts. Their more down-to-earth personality makes them feel like a friend or neighbor, someone who is more likely to give an honest opinion about a product or service.

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Since nano influencers have fewer followers, their posts are more likely to be seen by their followers. This can be beneficial for brands trying to reach a specific audience.

This is not to say that micro influencers are less effective. Micro influencers can reach a larger audience than nano influencers and are often more affordable to work with.

How many followers a micro influencer has

Microinfluencers are content creators on social networks that generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific themes such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.

Micro influencers

Influencer Marketing is the possibility of promoting your business proposals through prominent personalities on Social Networks. This technique is brilliant and effective for a very simple reason:

Several studies have shown it to be so. Consequently, it is a highly effective method to publicize your business, your products or even the "personality" of your brand, taking advantage of the popularity of certain users of Social Networks, which you can hire for this purpose.

In response, we can draw the difference between the two scales within Influencer Marketing: while big brands like Coca Cola use Mega Influencers (e.g. a Hollywood celebrity), local businesses (e.g. a restaurant in your city) use Micro Influencers.

So, if for example you have a clothing store or any local business, you can identify a Micro Influencer related to your industry (e.g. a fashion blogger in your city) and hire them to promote your products through blog posts, demos, photos, videos and other specially generated content.