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How to reach out to brands as an influencer template

  1. How to do influencer marketing
    1. Influencers and the new way to advertise
    2. Nano influencers examples
    3. Who is the best influencer in a virtual business?

How to do influencer marketing

This means that, directly or indirectly, we influence other people's reactions and decisions; therefore, we are influencers! But if you want to become a professional promoter and manage to distinguish your content to collaborate with your favorite brands, here we give you the basic keys to be an influencer.

Undoubtedly this should be the first point to learn how to be an influencer. If you choose an area or subject, you probably won't be able to specialize or be a reference to talk about a specific topic.

Of course, there are influencers who can talk about everything, but this is a limitation, because users are increasingly selective with the content they look for on social networks, because if they subscribe or follow someone they expect to find constant information linked to a topic.

The same happens with influencers on social networks. As we already mentioned, today we can all influence someone's decisions, but it won't be the same for your best friend to recommend a hair cream as for a person with knowledge in hair esthetics or even a dermatologist to recommend a specific product for your needs.

Influencers and the new way to advertise

There are more than 4.5 billion users on social networks in the world (56% of the world's population, which is soon to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

Nano influencers examples

Branding is one of the most important tests of your company, because it is not only what will allow you to make a memorable impression on consumers, it will also let your customers know what to expect from your company. It is a way to distinguish yourself from the competition and make it clear what you are offering, which makes you the best choice.

If you are thinking of creating your own fashion brand, already have an established brand, work in a company or want to deepen your knowledge about the fashion and retail industry, with our programs you will be closer to achieving your goals, as they have 100% applicable methodologies, oriented to obtaining results.

In this section you will find resources (ebooks, books and documents) for payment, where we talk about marketing, communication, retail, consumer trends and business in the fashion industry, information that will give you a guide to structure and scale your business.

Who is the best influencer in a virtual business?

Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software can lead you to believe that video marketing is complex.

Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.

A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.

Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.

These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.

  Platforms for influencers to connect with brands
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