Influencer brand collaboration email sample

Macro influencers

Celebrities are clear influencers. They pose with cars, clothes, sneakers, jewelry... Anything you ask them to. They have millions of followers who follow them and are constantly up to date with the images they upload. Both they and they are clear influencers of the social network. Without going any further, Selena Gomez earns more than 500,000 euros per published photo, Kim Kardashian 500,000 per post and athletes like Cristiano Ronaldo, 400,000 per posted image.

If you have more than 1,000 followers on Instagram, you can start making money. Depending on the number of followers you have, the figure will increase more or less for each photo. It's as simple as registering in the app's database and enjoy. You can earn up to 2,000 euros for taking a selfie.

There are many people who have found in Instagram, and in other social networks, a professional outlet Do you like cooking? Are you a film lover? Do you know a lot about fashion or technology? You could be earning money by sharing your knowledge with other users of the platform.

Mega influenciador

Hace poco trabajamos con 23 jefes de proyecto responsables de dirigir equipos distribuidos por todo el mundo. Ya es bastante difícil tomar decisiones sólidas en una situación de equipo cara a cara, pero la complejidad a la que se enfrenta este grupo en su trabajo diario se ve magnificada por la distancia, las diferencias culturales, las barreras lingüísticas y las múltiples estructuras matriciales de informes. Para profundizar en la complejidad de la toma de decisiones, enviamos al equipo a un ejercicio experimental.

Los 23 miembros de la organización se dividieron en 6 subequipos, todos enfrentados a diferentes tareas de diversa complejidad, y se les dio sólo 70 minutos para completar las tareas. Por cada tarea completada, la organización recibía los mismos ingresos. ¿En qué consiste todo esto? Una olla a presión para el rendimiento.

Antes de entrar en la sala de trabajo, los subequipos habían leído las descripciones de lo que debían completar: conocían su propia tarea. Además, cada miembro del equipo tiene en su poder una mezcla de componentes, algunos necesarios para completar su propia tarea y otros que necesitan otros subequipos para completar las suyas.

How to make money on instagram without being an influencer

However, it can happen that even if you get a lot of traffic, your conversion rates are low. This is because this traffic is not well targeted, because even if more and more people visit your website, probably not all of them will be potential customers to buy your products.

When you start working on your website, focus on finding keywords that represent your niche to base the content of your website and blog according to them. Generally, you should choose one or two main keywords per web page. You can use SEO tools like Keywords Everywhere to find relevant keywords.

How to increase visits to your website? With fresh content. Having fresh content is an SEO strategy that is mainly used to attract traffic to a website. Basically, you should remove outdated content from your web page and add new sections to keep your content relevant. In essence, it consists of constantly updating the content of your web page.

Micro influencer

A success story is that of Unilever, which by betting on the tool, not only achieved an improvement in 80% of the health indicators of its brands, but also brought it closer to the youtuber with the greatest exposure in Mexico and the most relevant worldwide in beauty issues: Yuya. Thus closing an alliance to launch a physical product under the Sedal brand explains Mariano Smith, Vice President of Marketing for Unilever Mexico and Caribbean during the YouTube Brandcast 2018 event.

Smith says that to have this level of success "you have to add the two wills (brand and influencer), not only the followers, but the messages behind that creation". That is why Unilever added Yuya to the creation of the product and gave her the freedom to give the messages she wanted around it.

In an interview with Expansión magazine, Yuya explained that in the case of brands "if they look for me to be just the image of the product, they don't know what I'm like, because I like to get completely involved".

It was also found that 85% of them pay more attention to the content they see on YouTube than what they see on television and 55% use the platform to evaluate products and make a decision before purchasing a product or service.