Influencer looking for brands
Colombian influencer platform
When Instagram had not yet launched its advertising platform, influencers began to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.
As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.
Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.
What do influencers bring to brands?
Influencers provide us with freshness (something that brands often lack), they are constant, they know how to dialogue with their audience, they are active in social networks, and thanks to this, they have earned reputation and trust among their followers, giving value to what they say, and creating stories that help to connect ...
What is a brand influencer?
An influencer is a person who has a certain credibility on a specific topic, and due to their presence and influence in social networks can become an interesting prescriber for a brand.
Agencies and brands want to work with influencers in social networks to develop their marketing strategies. Influencers provide us with freshness, (something that brands often lack), they are constant, they know how to dialogue with their audience, they are active in social networks, and thanks to this, they have earned reputation and trust among their followers, giving value to what they say, and creating stories that help connect with the user, at the end of the day, that is what really matters.
The first thing to keep in mind is that not all influencers fit with our brand and therefore with our online strategy. Therefore, it is necessary to start identifying those who are similar to our values and the objectives we want to achieve.
Influencers search engine
An influencer is a person who has a certain credibility on a specific topic, and because of his presence and influence in social networks can become an interesting prescriber for a brand.
The credibility of the second option is much higher than the first. You know that your hairdresser understands hair care, that he/she has tried the product, that he/she liked it and you trust him/her enough to know that he/she would not recommend something that would be harmful to you. This is one of the keys to connect with an audience, to have legitimacy to talk about a product or service.
We must keep in mind that not all influencers fit with our brand or with our digital strategy. Therefore, we must know how to identify those whose values, style, tone and personality are more similar to our brand. There was a time when anything went. Today, however, the key is to ensure that there is a clear match between influencer and brand. In addition, obviously, depending on our objectives and budget (although not everything is paid for) we will choose some influencers or others.
Influencer Marketing is the possibility of promoting your business proposals through prominent personalities on Social Networks. This technique is brilliant and effective for a very simple reason:
Several studies have shown it to be so. Consequently, it is a highly effective method to publicize your business, your products or even the "personality" of your brand, taking advantage of the popularity of certain users of Social Networks, which you can hire for this purpose.
In response, we can draw the difference between the two scales within Influencer Marketing: while big brands like Coca Cola use Mega Influencers (e.g. a Hollywood celebrity), local businesses (e.g. a restaurant in your city) use Micro Influencers.
So, if for example you have a clothing store or any local business, you can identify a Micro Influencer related to your industry (e.g. a fashion blogger in your city) and hire them to promote your products through blog posts, demos, photos, videos and other specially generated content.