Influencers with their own brands

De Prati

To this end, the first section of the article provides the theoretical foundations for the argumentation of the research. The methodology section describes the strategy carried out, as well as the selection of the sample and its justification. Next, the results obtained are presented. In the analysis, first the characteristics of the tweets disseminated by the selected brands are presented and, subsequently, the results of the variables analyzed in each of the dialogic principles are shown, always offering a comparative view according to the typology of the brands. In the conclusion, the differences and concomitances in the communicative strategies carried out by the organizations examined are presented. Finally, in the discussion, we question the value that can be derived from the messages disseminated by the brands and the possibilities of increasing the interaction of the participants according to the characteristics of the tweets disseminated.

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Why? Well, a lot of things are changing. For starters, when we launched Barbie IRL, our mission was to educate our communities on what it was really like to be a blogger/influencer and how relationships are built with brands....

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FurReal Friends United Kingdom - Tyler My Playful Tiger

More and more people are turning to the Internet in search of tips to help them enhance their beauty and aesthetic style. This happens most frequently on social networks, where influencers offer a veritable arsenal of techniques, tricks and tools for fashion and makeup.

She has several million on her YouTube channels, among which GymVirtual and SecretosdechicasVIP stand out, with more than two million subscribers each. It is also possible to find out about all her tips and tricks by following her Instagram account, where she is followed by almost a million people.

Moreover, her publications stand out for focusing on effective beauty and skin care tips based on the use of natural products. As a result, it is an indispensable channel among lovers of homemade tricks, who want to know first-hand this type of trends.

Roundtable of #highway2sales "consumers create.

There are more than 4.5 billion users on social networks in the world (56% of the world's population, which is soon to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.