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Influences on consumer behaviour

  2. How do attitudes influence consumer behavior?
  3. How are consumer influences classified?
    1. Sales Tip (English) - How Many Options to Offer the Customer
    2. Comportamiento del consumidor | Mtro. Pavel Martínez
    3. Jordy alvarado


The purpose of this study was to conduct a systematic review of scientific articles published between 2010 and 2015 around lifestyles in the consumer area to establish the current state of research. The sources of information were the databases Science Direct®, Springer Journal®, Academic Search Complete® and Scopus®. A total of 94 articles were purified in a database and descriptive analyses were performed. A prevalence of correlational and cross-sectional studies was found. The final part of the article presents the results of an analysis of convergences that allows characterizing the aspects of critical interest in the area. According to the content analysis carried out, lifestyles in the consumer area can be defined as a distinctive and consistent way of life, in which psychological, social and cultural processes are involved. These processes mediate the process of buying, using and discarding goods and services.

How do attitudes influence consumer behavior?

Consumer attitudes have implications for all industries. They drive us to deepen the knowledge we have about consumer behavior, to understand customers and to tune in to their needs, wants and expectations.

How are consumer influences classified?

The former include the economic, political, legal, cultural, technological and environmental environment; the latter include social class, social groups, family, personal influences and purchasing or consumption situations.

Sales Tip (English) - How Many Options to Offer the Customer

The external factors or influences on consumer behavior and marketing strategy chosen for the Skippy product are: cultural, economic and demographic. The external factors are not directly under the control of society and must be taken into consideration by the company making the Skippy product in order to market and sell its product successfully. Examining the impact of external influences reveals fundamental data about consumer behavior that can influence marketing techniques, tactics and strategies for Skippy.

As for internal influences, there are several for the Skippy product. Among them are: perception, memory and emotions. The nature of perception are: exposure, attention and interpretation. Exposure occurs when a stimulus is observed as an advertisement for a product within the range of an individual's sensory receptor nerves, vision for example. Attention occurs when that stimulus, mentioned above, is seen, in other words, the receptor nerves send the sensation to the brain for processing. Finally, interpretation is the assignment of

Comportamiento del consumidor | Mtro. Pavel Martínez

Amin, M., Isa, Z., & Fontaine, R. (2013). Los bancos islámicos contrastan los impulsores de la satisfacción del cliente en la imagen, la confianza y la lealtad de los clientes musulmanes y no musulmanes en Malasia. International Journal of Bank Marketing, 31(2), 79-97. doi:

Arli, D., & Tjiptono, F. (2014). ¿El fin de la religión? Examinig the role of religiousness, materialism, and Long-Term orientation on consumer ethics in Indonesia. Journal of Business Ethics, 123(3), 348-365.

Cleveland, M., Laroche, M. y Hallab, R. (2013). Globalización, cultura, religión y valores: comparación de las pautas de consumo de musulmanes y cristianos libaneses. Journal of Business Research, 66(8), 958-967.

Demangeot, C., Broderick, A. J., & Samuel Craig, C. (2015). Mercados multiculturales: nuevo territorio para el marketing internacional y la investigación del consumidor. International Marketing Review, 32(2), 118-140.

Eloisa Bertol, K., Liebesny Broilo, P., & Balestrin Espartel, L. (2017). Influencia de los niños pequeños en el comportamiento familiar. Investigación cualitativa de mercados: An International Journal, 20(4), 452-468. doi:10.1108/QMR-07-2016-0057

Jordy alvarado

This paper analyzes the influence of consumer satisfaction towards a food product with Protected Designation of Origin (PDO) on consumer loyalty and purchase intention. The results show the importance given by consumers to the links with the origin, the territory, the raw materials and the know-how, together with the strict controls to which they are subjected by the regulatory councils to which the PDOs belong, in determining the perceived food quality of these products. All this leads to greater feelings of satisfaction and loyalty, as well as a greater predisposition to continue buying olive oil from Southern Aragon.

In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers' buying intention. The results show the importance that the consumers allowance towards the links as the origin, territory, raw materials, know how, and the strict controls by the PDO Regulatory Council. All these aspects, concern in the determination of the perceived quality of the above mentioned PDO food products. In fact, these findings suppose a major feelings satisfaction and loyalty as well as of a major predsposition to continue buying the olive oil from Bajo Aragon (Spain).

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