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Hollywood influence on global culture

  1. Aftermath of September 11
    1. Examples of soft power
    2. July 7 attack
    3. Twin Towers collapse

Aftermath of September 11

That being the case, it doesn't seem far-fetched that the phenomenon will make it the first film from a streaming platform to win an Oscar for Best Picture. But it will be one that in this country will have been seen in very few theaters. Most viewers will discover it at home or on their mobile devices. Because Roma is a child of the sign of its times, much more than Green Book, A Star is Born, The Vice of Power and so many other films well positioned in this awards season that we are now starting.

The prestige that the streaming platform gains with a film that triumphs in all festivals, except Cannes, is not random, far from it. Although it is difficult to quantify. In the same way that it is complex to measure what the VOD giant earns by producing and releasing films that were thought to be lost, such as Orson Welles' The Other Side of the Wind. But it is perceived, however, that it is investing in terms of brand prestige: now it can also be seen as the company that recovers classic films and lost Hollywood projects.

Examples of soft power

In turn, cultural diplomacy can help a nation better understand the foreign nation with which it is engaged and fosters mutual understanding. Cultural diplomacy is a way of conducting international relations without expecting anything in return in the way that traditional diplomacy usually expects.[13] Cultural exchange programs function as a means of conveying a favorable impression of the foreign country in order to gain foreigners' understanding and approval of their cultural practices and naturalize their social norms among other cultures.[14] Cultural diplomacy is a way of conducting international relations without expecting anything in return in the way that traditional diplomacy often expects.

Participants in cultural diplomacy often have insights into foreign attitudes that official embassy employees do not. This can be used to better understand a foreign nation's intentions and capabilities. It can also be used to counter hostile propaganda and open-source intelligence gathering.[22]

You can listen to Néstor Mesta Cháyres singing Agustín Lara's bolero Granada with the Alfredo Antonini and John Serry Sr. Orchestra in 1946 herePlease note: this file is hosted on an external site, outside the control of the Wikimedia Foundation.

July 7 attack

The cultural influence of the September 11, 2001 attacks refers to those social and entertainment events produced as a consequence of the attack and destruction of the Twin Towers that made up the World Trade Center, the attack on The Pentagon and the crash of United Airlines Flight 93 due to the attempt of the passengers to reduce the group of terrorists that had hijacked their plane; all of them occurred in the United States.

The responses to the events of that day were both immediate and long-term, including the strengthening of a sense of nationalism among the U.S. population; the modification of media content in the radio, film and television industries; the use of new symbolism stemming from these events; as well as the modification of allusive speeches by opinion leaders. In this sense, after the attack, entertainment and sporting events had to be rescheduled, and a series of tributes and tributes were held all over the world for the almost 3,000 victims who perished that day.

Twin Towers collapse

...although this phenomenon [globalization] promotes the integration of societies and has provided new opportunities for millions of people, it can also bring with it the loss of the authenticity of local culture, which can lead to loss of identity, exclusion and even conflict. This is especially true for traditional societies and communities, which are exposed to rapid "modernization" based on models imported from outside and not adapted to their context.

Globalization, a phenomenon that long precedes the 20th century revolution in cultural industries and telecommunications, has brought with it several apparently contradictory processes. The Japanese theorist Koichi Iwabuchi (2002) has encapsulated this phenomenon in his notion of recentralization, which implies no more and no less than the gradual "opening" of the global economy to new centers far from the hegemonic centers of production. These centers have long occupied the industrialized triangle formed by North America, Europe and wealthy Asia (Warnier, 2002) and their influence can be seen in the most diverse cultural industries, including video games.

  Influence of culture in communication
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