Factors influencing buying behavior
CONSUMER BEHAVIORS - PROF JULIO C COLMAN
Citation: [Journal:] Small Business International Review (SBIR) [ISSN:] 2531-0046 [Volume:] 3 [Issue:] 2 [Publisher:] Spanish Accounting and Business Administration Association (AECA) and Universidad Politécnica de Cartagena (UPCT) [Place:] Madrid and Cartagena [Year:] 2019 [Pages:] 69-85
Abstract: The objective of this research is to analyze the demand for organic food and to determine the factors that influence the willingness to pay a premium for organic food in the Mexican market. A questionnaire was designed and validated to study the purchasing behavior of 270 consumers in the city of Celaya, Guanajauto, who belong to one of the three most privileged socioeconomic levels of the country; likewise, group sessions were carried out to deepen the topic. The results show that awareness of the benefits of organic products, the age of the consumer and the availability of the product are factors that influence the willingness to pay a premium for organic food.
What factors influence purchasing behavior?
External factors that influence consumer behavior are those that benefit or affect the consumer during the purchase decision. These are factors such as the price and quality of the product or service and also the type of relationship they establish with your brand.
What organizational factors influence business purchasing behavior?
Organizational Factors
These factors relate to the company's objectives, policies, procedures, structure, award status, authority and communication, these variables relate to the functions, structure, technology and people involved in the purchase.
What are the buying behaviors?
The buying behavior are the processes that customers use to choose, use, consume and purchase a product and service, this process includes the emotional, mental and behavioral responses of consumers.
Consumer behavior - Toulouse Lautrec
A consumer will search for, select and purchase a product or service on a basis of satisfying personal wants and needs. We often see this action as the solution to a problem. There are several factors that influence our buying habits: personal, social, psychological and cultural factors...And communication companies analyze daily how these factors influence the final consumer and his behavior, so that we can establish a communication plan that connects the selling needs of a product or service, with the consumer who demands or desires it.
- Motivation is the force that pushes a person to seek satisfaction through the purchase of a product. In this section we could establish a subsequent analysis of the different purchases, whether they are meditated or impulse purchases.
- Culture is a basic element of an individual's desires and behavior to satisfy those needs. Cultural influences are very varied and can vary by countries, provinces, towns, neighborhoods or even families.
MILO - NESTLÉ CONSUMER BEHAVIOR
Today, with the use of social networks by companies and the need to sell more, consumer behavior has become an integral element of strategic sales marketing planning.
A person's behavior and buying decision is based on concepts and theories about the human being, developed by various disciplines, such as psychology, sociology, social psychology, economics and social anthropology.
Talking about consumer behavior inevitably implies referring to human behavior and the way we make decisions. The study of consumer behavior is carried out before, during and after the purchase process, since it allows understanding and forecasting the market, not only of a purchase, but also why, when, where, how and how often people make purchases.
Companies may have created the best product or service in the world, but if they do not know consumer behavior, they will hardly achieve success. Now you have the knowledge you need to ask yourself if you really know your consumer and if you are objectively generating value in the experience with your business.
¿Por qué elegimos a nuestros clientes? Aquel que compite
En India, con el rápido desarrollo económico y los cambios socioculturales y demográficos, el estilo de vida y el comportamiento de consumo de los consumidores han cambiado. Esto ha generado una plétora de oportunidades para el sector minorista. El frenético ritmo de desarrollo del comercio minorista ha provocado la proliferación de centros comerciales en todo el país. El objetivo de este estudio era identificar los factores que influyen en el comportamiento de compra de los clientes en los centros comerciales organizados e investigar su relación con la decisión final de compra. Se realizó una encuesta a 201 consumidores mediante un cuestionario. Para el análisis de los datos se aplicó un análisis factorial exploratorio y un análisis de correlación. El estudio reveló que la imagen del centro comercial es la dimensión de atractivo más importante de los centros comerciales para los consumidores de la India.
En India, con el rápido desarrollo económico, los cambios socioculturales y demográficos, el estilo de vida y el comportamiento de consumo de los consumidores han cambiado. Esto ha dado paso a una gran cantidad de oportunidades para el sector minorista. El ritmo frenético del desarrollo minorista ha desencadenado la proliferación de centros comerciales en todo el país. Este estudio se realizó para identificar los factores que influyen en el comportamiento de compra de los clientes al comprar en centros comerciales organizados e investigar la relación con la decisión final de compra. Se realizó una encuesta a 201 consum
