Factors influencing buying decision
La decisión de compra del consumidor libro
ISSN 1851-1732.La investigación se dividió en dos etapas: la primera se caracteriza por ser una etapa exploratoria cualitativa, en la que se utilizaron entrevistas en profundidad para la recogida de datos y se buscaron las principales evidencias sobre la compra de viajes turísticos. Estos resultados sirvieron de base para la construcción del cuestionario estructurado utilizado en la fase posterior, la descriptiva. En la etapa descriptiva se aplicó el cuestionario a una muestra de 145 encuestados. Se evidenció que los principales factores que motivan a los consumidores a viajar son conocer nuevos lugares, el deseo de ocio y el interés por conocer nuevas culturas. Internet es el medio más utilizado por los turistas para buscar información, pero compran en agencias de viajes. Además, los viajes cortos se planifican con poca antelación, sin embargo los viajes largos se planifican con más antelación. La familia es el grupo de referencia que más influye en las decisiones sobre los viajes turísticos.Palabras clave
Explain the interrelation between consumer behavior and the marketing concept.
The objective of this research is to analyze the factors influencing the willingness to pay extra for organic food and to determine its demand on the Mexican market. An instrument was designed and validated in order to study the purchasing behavior of 270 residents of Celaya City (State: Guanajuato). Target market: people who belongs to the top 3 socioeconomic levels in the Country. The findings show that the factors that influence the willingness to pay extra for organic food are items such as the consumer age, the level of awareness on the organic food benefits and the availability of the products.
H3: Consumers' schooling influences the willingness to pay extra for organic food Because the price of organic food is considerably higher than that of traditional food, it is to be expected that the economic situation of the consumer has an influence on the demand for organic food. Greater purchasing power makes it possible to allocate a higher percentage of spending on organic food because it does not represent a financial constraint. According to Frydlová and Vostrá (2011), the main barriers to the consumption of organics are overpricing and consumer income. Therefore, it is important to determine whether the consumption of organics is exclusive to a social stratum or depends rather on other factors such as health. Based on the above arguments, the following hypothesis is proposed:
Purchase decision process pdf
This research analyzed the effect of trust in online tour packages, trust in online means of payment, and concern for privacy of information on the Internet on the attitude towards online offers and promotions, and the effect of this on the intention to purchase tourism services through the Internet in 120 South American tourists visiting Cochabamba, Bolivia. It was found that trust in tour packages and concern for privacy of information significantly affect attitudes towards offers and promotions; however, trust in means of payment does not affect attitudes towards offers and promotions. Finally, trust in tour packages and concern for information privacy indirectly affect purchase intention through attitude toward promotions.
Ajzen, I. (1996). The directive influence of attitudes on behavior. In Gollwitzer, P.M., & Bargh, J.A. (Eds.). The psychology of action: Linking cognition and motivation to behavior, (pp. 385-403). New York, USA: Guilford Press.
Purchasing decision according to authors
Citation: [Journal:] Small Business International Review (SBIR) [ISSN:] 2531-0046 [Volume:] 3 [Issue:] 2 [Publisher:] Spanish Accounting and Business Administration Association (AECA) and Universidad Politécnica de Cartagena (UPCT) [Place:] Madrid and Cartagena [Year:] 2019 [Pages:] 69-85
Abstract: The objective of this research is to analyze the demand for organic food and to determine the factors that influence the willingness to pay a premium for organic food in the Mexican market. A questionnaire was designed and validated to study the purchasing behavior of 270 consumers in the city of Celaya, Guanajauto, who belong to one of the three most privileged socioeconomic levels of the country; likewise, group sessions were carried out to deepen the topic. The results show that awareness of the benefits of organic products, the age of the consumer and the availability of the product are factors that influence the willingness to pay a premium for organic food.