How to find influencers to promote your product

Micro influencers

Advertisements abound for products touting their effectiveness in treating or preventing serious health conditions. Unfortunately, these products are often useless and their effectiveness is unproven. Sometimes, the ads even make false promises related to Alzheimer's disease and dementia - conditions for which science has not found a cure.

Products that claim to do everything often do nothing. So even if you want to believe the promises, be wary, and avoid products that claim to cure incurable conditions or are promoted with phrases such as "scientific innovation," "ancient remedy" or "miracle cure."

The truth is that fake miracle products can be dangerous, and not just because of interactions with other medications you're already taking. They can also cause you to delay or abandon a proven medical treatment prescribed or available through your doctor. They could also postpone important diet and lifestyle changes to help your condition. And some may contain unregistered and unapproved drugs that can cause serious injury or death.

What is a mega influencer

In this way, influencers advertise through their social media channels a product or a service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.

In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.

First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.

To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.

Macro influencer

There are more than 4.5 billion social media users in the world (56% of the world's population, which is a lot to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

What is a medium influencer

To start making money with influencer marketing, you don't need to have an audience of thousands. Today, brands actively collaborate with micro and nano influencers, with an audience of 100 to 1000 followers. But before you get offered your first advertising project or start making money with affiliate programs, you need to become an influencer. In this article, we'll show you how to do it step by step.

Opinion leaders must be willing to communicate with the audience, look for new topics for content. At first, it may take 3-4 hours a day to work with the blog. Just posting and leaving social networks is not an option. Consistency and active presence on the platform is the key to success.

° Comedians, stand-up artists and everyone who has something to say to the audience should take a closer look at the new social network. networks - Clubhouse . No need for texts, photos and videos, but a lot of live talk.