How to be a fitness influencer
¿Quieres tener un Patrocinador? Eres Modelo Fitness
Llevar un estilo de vida activo y saludable nunca ha estado tan de moda, y gran parte de ello se debe al auge de los influencers de fitness. Las redes sociales -e Instagram en particular- han hecho que sea más fácil que nunca encontrar ideas de ejercicios y consejos de entrenamiento, pero por cada influencer que comparte consejos realmente buenos, hay muchísimos más que no saben de lo que están hablando y simplemente han aumentado su número de seguidores porque tienen un cuerpo de infarto. Hay una diferencia real entre alguien con un trasero de melocotón, abdominales de acero y bíceps que estallan que simplemente publica selfies desde el gimnasio, y alguien que realmente comparte evidencia respaldada por la ciencia, entrenamientos genuinamente buenos y consejos de motivación.Aquí están los 50 mejores influencers de fitness a seguir en 2020.
Un pequeño adelanto de un próximo proyecto sobre entrenamiento triplanar del core filmado por @keatonnchau en @ampathletic . La función del tronco es transmitir la fuerza entre la parte superior e inferior del cuerpo y proporcionar estabilidad y protección a la columna vertebral. Como todo lo demás en nuestro cuerpo, necesitamos entrenarlo para que funcione eficientemente. . . El entrenamiento del tronco debe basarse en resistir el movimiento y hacerlo en los tres planos de movimiento: Sagital (adelante-atrás), frontal (izquierda-derecha) y transversal (rotación) . El movimiento concreto que elegimos para entrenar cada uno de estos planos depende del nivel de habilidad del cliente y de la dificultad mecánica del ejercicio. Hay más formas de progresar que simplemente añadiendo carga
FITNESS SECRETS OF MARIO HERVAS
To put numbers to this boom, let's go back to February 2020, one month before the state of alarm and confinement. The Sientete Joven channel had 304,000 subscribers and two million views per month. And the pandemic came, and people went into lockdown. And started playing sports at home. Two months later, in April, María Martínez already accumulated more than 43,671,060 visualizations, twice as many as Ibai Llanos, and forty times more than they had had in the same month of 2019. His followers multiplied by three. In short, Martínez grew a lot. And very fast.
In fact, it is likely that if you are reading this article you have seen her at some point. At the very least in some recommendation, since she was one of the influencers who moved the most during the pandemic. Success came, and with it the money. Everything changed, including residency. Today, depending on the nationality of her viewers, the youtuber could be billing between 2,000 and 31,000 euros a month just for her channel. And then came the controversy.
FITNESS INFLUENCER / ENTREPRENEUR
421 thousand followers on Instagram, her own clothing line and a whole community of yogi universe lovers. The influencer Cocó Constans has gone from being a hobby to become a viral phenomenon that every day inspires us to lead a healthy lifestyle, and to listen to what our body asks through sport.
A few weeks ago, the athlete wanted to go beyond the networks with her ffitpilates, a method that she herself has devised and that she shares from the retransmission of her workouts on her official networks.
On this occasion, the content creator met with her followers from the wellness studio of the Barcelona club, and she did it with a devastating success that she shared with the sportswear brand Dash and Stars, followed by a brunch organized by the brand from the exclusive Barcelona club.
We feel, we move. That was the motto that united trainer and Pilates fans in an event that took just a few days to sell out, and that served as confirmation that fitness is much more than a trend. One that, by the way, we can join by bringing out our most glamorous side.
The WORST Fitness Influencer
First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.
The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less trust your customers will trust that influencer's endorsements.
Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.
