How many followers influencer

Micro influencers examples

How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.

Nano influencers examples

When Instagram had not yet launched its advertising platform, influencers started to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.

As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.

Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.

Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.

Macro influencer

Microinfluencers are content creators on social networks that generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific themes such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.

Types of influencers according to followers

There are more than 4.5 billion users on social networks in the world (56% of the world's population, which is soon to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.