How many followers to be considered an influencer
Micro influencers examples
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When we started using social media in its early days, it was purely for entertainment. However, social media is no longer just about that. Today, we can see many brands, businesses and other organizations using social media for profit. Since Instagram became a popular platform, we can see various types of uses of it, whether for entertainment or for commercial purposes.
How many followers must a person have to be an influencer?
Microinfluencers: less than 10,000 followers. Influencers: between 10,000 and 100,000 followers. Macroinfluencers: between 100,000 and 500,000 followers. Megainfluencers: between 500,000 and 1,500,000 followers.
When is a person considered an influencer?
An influencer is a person with a significant number of followers and admirers, on whom he/she can exert an influence. It can motivate a certain action in its audience, thanks to the credibility and authority that the influencer has managed to acquire over time.
Mega influencer
Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software can lead you to believe that video marketing is complex.
Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.
A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.
Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.
These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.
Types of influencers
In this way, influencers advertise through their social media channels a product or service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.
In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.
First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.
To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.
Colombian micro influencers
An influencer is a person with a significant number of followers and admirers, on whom he/she can exert an influence. It can motivate a certain action in its audience, thanks to the credibility and authority that the influencer has managed to acquire over time.
In the past, influencers were movie stars, singers and high-performance athletes, so to reach them you had to contact their agent or representative. Today, they are ordinary people, who have managed to consolidate an important audience, thanks to the content they share on their social networks or blog and who can be reached more easily.
Engagement, a good influencer actively engages with their audience. This doesn't mean that the audience has to be huge, although that has its own benefits. If your influencer maintains an active and consistent posting schedule and takes the time to comment, share with their followers, then you have a real influencer, with real followers who enjoy their content and consider them an image of authority. So his or her recommendation of your brand will have a significant impact for you.
