Influencer how many followers

Macro influencers

There are more than 4.5 billion social media users in the world (56% of the world's population, which is a lot to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

Nano influencers examples

How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.

Micro influencers

In this way, influencers advertise through their social media channels a product or service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.

In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.

First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.

To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.

Micro influencers examples

Microinfluencers are content creators on social networks that generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific themes such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.