Become an instagram influencer

David Guetta & Oliver Tree 2.0

Influencers are opinion leaders, that is, people with great credibility on a particular topic. Because of their reach on social networks, they can become promoters of a brand thanks to their great ability to attract people to try a product or service.

They are characterized by having a very high engagement (the level of commitment that the audience has with the figure or brand) with the community they create. In addition, their followers see themselves reflected in them, perceive them as genuine peers and this boosts the value given to their words.

Alan Estrada is a Mexican actor, singer and youtuber who is recognized for his travel channel called Alan x el Mundo. He has 1.6 million followers on Instagram and has become a recognized voice for travelers throughout Latin America.

The highlights of his work are the tips he shares for traveling the world and the credibility he transmits in each of his experiences, such as the visit to the hotel La Casa En La Playa at Xcaret:

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There are more than 4.5 billion social media users in the world (56% of the world's population, which is soon to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

This travel influencer faked all her photos.

Influencers play an important role in the consumer decision-making process. In fact, a 2021 survey by Inmar Intelligence revealed that 84% of respondents had made at least one purchase based on influencer recommendations.

While influencer marketing is on the rise, it is not a new phenomenon. In the past, brands used celebrities and athletes to promote products and services. Today, a social media influencer can be anyone with a following that has a specific niche.

As an emerging social media influencer, one of the most effective ways to grow your audience is to establish yourself as an authority on a specific topic. Your followers are more likely to pay attention to your recommendations when they see you as credible.

The social media channels you choose to focus on will have a direct impact on the content you create. Becoming an influencer on TikTok requires a very different approach than building a community on Instagram. When evaluating different social platforms, pay attention to the types of content other influencers are creating.

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No hace falta que te digamos que TikTok es, con diferencia, la plataforma de redes sociales más de moda en estos momentos. Sin embargo, cuando se lanzó por primera vez, era fácil descartar TikTok como una aplicación de moda utilizada por la generación Z, que pronto caería en el olvido.

Por supuesto, con el auge de cualquier plataforma de redes sociales llega una oleada de nuevos influencers. Algunas de estas estrellas de TikTok, como Charli D'Amelio y Addison Rae, se han convertido en nombres conocidos para la Generación Z, pero no hace falta ser mega famoso para ser un influencer de TikTok.

Los influencers de TikTok han desarrollado sus cuentas hasta el punto de que las marcas y las empresas les pagan por promocionar sus contenidos. Y, sinceramente, cualquiera puede ser un influencer de TikTok. El algoritmo único de la aplicación significa que es mucho más fácil para los creadores poner su contenido frente a nuevas audiencias y hacer crecer su base de seguidores sustancialmente en un corto período de tiempo.

TikTok ha hecho mucho más asequible convertirse en influencer. Dependiendo del tamaño de la audiencia de un creador, el tipo de vídeo y las tasas de participación, las marcas pueden pagar entre 200 y 20.000 dólares por vídeo de marca.