Brands that collaborate with small influencers on instagram

Types of influencers

Microinfluencers are content creators on social networks who generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific themes such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.

Nano influencers

When Instagram had not yet launched its advertising platform, influencers began to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.

As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.

Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.

Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.

How many followers a micro influencer has

Predoctoral Researcher at the Department of Communication Sciences and Sociology of the Universidad Rey Juan Carlos and Visiting Professor at ESAI Business School, Universidad Espiritu Santo in Guayaquil. Student of the Interuniversity Doctorate Program in Communication of the Universities of Seville, Malaga, Huelva and Cadiz and of the Program in Social and Legal Sciences of the Universidad Rey Juan Carlos. Master's Degree in Communication and Audiovisual Education from the International University of Andalusia and the University of Huelva. She is associate editor of Index Magazine. Comunicación and Coordinator of the Board of Visibility and Social Networks of Comunicar Magazine. She is a member of the Ágora research group at the University of Huelva, the Alfamed Network and international scientific associations such as ECREA and IAMCR.

He is a PhD student at the University of Salamanca. He holds degrees in Journalism (Universidad a Distancia de Madrid, 2016) and Business Administration (Universidad de León, 2014) and a master's degree in Audiovisual Communication (Universidad de Salamanca, 2018). She is a member of the Observatory of Audiovisual Content, and holds an FPU grant from the Ministry of Science, Innovation and Universities. Her main lines of research are journalistic ethics, disinformation and hate speech. She is an editorial assistant at the Electronic Yearbook of Social Communication Studies "Dissertations".

Micro influencers examples

A modeling agency is a commercial company that is responsible for the representation of models (female, male, children and pets). It is almost similar to a sales office, since the staff in charge is dedicated to sell the best photos of the models, close contracts, among others. When this happens, the models are paid a commission.

Among its most recognized models are Paris Jackson, Kaia and Presley Gerber, Sistine Stallone, Sailor Brinkley Cook, daughter of the iconic Christie Brinkley, Delilah Hamlin, daughter of actress Lisa Rinna, as well as Gigi and Bella Hadid.

Among the best modeling agencies in the world is Next Model Managemet Management, founded in 1989 by Faith Kates and Joel Wilkenfeld. It is headquartered in New York City with divisions in London, Los Angeles, Miami, Milan and Paris. It is an agency in charge of managing the careers of renowned artists and actresses such as Kate Upon and influencers like Alexa Chung, Kristina Bazan, Shea Marie, Danielle Bernstein and Camille Charriere.