How much do influencers make on instagram

How to make money on instagram without being an influencer

There are more than 4.5 billion users on social networks in the world (56% of the world's population, which is soon to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

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- Forbes Oct 2021: Bolt se ha unido a Autograph, la plataforma de medios digitales y NFT cofundada por el quarterback de la NFL Tom Brady. Bolt formará parte del consejo asesor de la firma con sede en Los Ángeles, que cuenta con una ya larga lista de luminarias del deporte como Tiger Woods, Tony Hawk, Naomi Osaka, Derek Jeter, Simone Biles y Wayne Gretzky. Al asociarse con el fabricante de NFT más influyente del mundo, Bolt dice que espera ayudar a marcar el comienzo de una nueva era del coleccionismo digital.

- scmp.com Julio de 2021: A sus 34 años y retirado del atletismo, el "Rayo Bolt" sigue obteniendo lucrativos beneficios de sus patrocinios, que le proporcionan la mayor parte de sus ingresos, unos 20 millones de dólares al año. Entre sus marcas figuran Puma (sólo con un contrato de 10 millones de dólares), Gatorade, Visa, Virgin Media y Hublot, según Players Bio. También abrió, y gana, una franquicia de F&B Track & Record en Jamaica y el Reino Unido.

- Express Oct 2018: Bolt se retiró del sprint en 2017. Según Forbes, Bolt tiene un patrimonio neto estimado de 31 millones de dólares (23,5 millones de libras). Tiene más de una docena de patrocinadores. Ganó nueve medallas de oro olímpicas y estableció múltiples récords mundiales. Bolt abrió su tercer restaurante "Tracks & Records" en Jamaica este año y tiene un contrato para abrir hasta 15 restaurantes en el Reino Unido.

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When Instagram had not yet launched its advertising platform, influencers began to build their audiences by posting about their friends, family and their daily lives and this made the audience feel very close to them.

As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.

Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.

Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.

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However, it was last July when López de la Cerda also joined the Unlok platform. In it, her followers must pay 20 dollars a month to obtain this exclusive content. Of this amount, she earns 80% of the accumulated amount.

Additionally, she also adds to her account an extra money due to an exclusive feature called Unlok Plus, from which Patty gets 100% profit, sharing exclusive material. This has been one of the reasons why many creators of intimate content have decided to switch to this new application.

Due to that amount of followers and the price of her subscription, Patty Lopez de la Cerca would be earning more than 30 thousand dollars a month, creating very hot content. This without taking into account that Patty also earns a lot of money by promoting her products on social networks, ranging from t-shirts printed with her photos and paintings made by her to a line of beach jewelry soon to be released.'

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