How to search for influencers on instagram

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For example, if you post story ads, use the "Send message" call to action button. When someone clicks on the call to action, they will be provided with a list of FAQs to choose from. Automation provides users with real-time feedback and forges an immediate relationship between business and consumer.

The average post on an Instagram business account has an interaction rate of just 1%. To increase that percentage, you can promote it. This way, it will appear in more of your followers' feeds, which increases the chances of getting more engagement with it.

BUSCANDO LAS CUENTAS DE INFLUENCERS QUE

Según Instagram, el 68% de las personas que navegan por su red interactúan con creadores. Por este motivo, la plataforma ha habilitado la opción de crear branded content, es decir, colaboraciones entre marcas e influencers para promocionar productos o servicios de forma auténtica y orgánica. Esta estrategia busca aprovechar la influencia y la conexión emocional de los influencers para llegar a la audiencia de una manera más efectiva. Para facilitar el proceso de creación de contenidos a las marcas, existen una serie de estrategias y herramientas que puedes encontrar en esta completa guía.

A diferencia de los métodos publicitarios tradicionales, el branded content se gestiona a través de influencers, que reciben un pago o compensación a cambio de realizar la publicidad, que puede variar en formatos, desde posts patrocinados, hasta stories o vídeos.

El branded content en Instagram destaca por centrarse en la narración de historias y la conexión emocional. Los creadores de contenido seleccionados por las empresas tienen seguidores comprometidos y una voz única en la plataforma, lo que les permite generar un mayor nivel de confianza y credibilidad entre su audiencia. Esto, a su vez, puede influir en las decisiones de compra y generar un impacto positivo en la percepción de la marca.

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When Instagram had not yet launched its advertising platform, influencers started to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.

As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.

Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.

Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.

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Influencer Marketing is the possibility of promoting your business proposals through prominent personalities on Social Networks. This technique is brilliant and effective for a very simple reason:

This has been proven by several studies. Consequently, it is a highly effective method to publicize your business, your products or even the "personality" of your brand, taking advantage of the popularity of certain users of Social Networks, which you can hire for this purpose.

In response, we can draw the difference between the two scales within Influencer Marketing: while big brands like Coca Cola use Mega Influencers (e.g. a Hollywood celebrity), local businesses (e.g. a restaurant in your city) use Micro Influencers.

So, if for example you have a clothing store or any local business, you can identify a Micro Influencer related to your industry (e.g. a fashion blogger in your city) and hire them to promote your products through blog posts, demos, photos, videos and other specially generated content.