Types of instagram influencers
There are more than 4.5 billion social media users in the world (56% of the world's population, which is a lot to say), and 50 million of them have managed to accumulate enough users to be considered influencers.
Influencers have influence over their audience's purchasing decision. That's right. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.
Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.
In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.
On the other hand, nano and micro influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.
What are Instagram influencers called?
These are those influencers who focus their activity on Instagram. They usually focus their activity on the publication of stories, although they are increasingly betting on live videos or reels. Nowadays most digital marketing actions are betting on them.
When are you considered an influencer on Instagram?
Influencers: between 10,000 and 100,000 followers. Macroinfluencers: between 100,000 and 500,000 followers. Megainfluencers: between 500,000 and 1,500,000 followers. Celebrities: more than 1,500,000 followers.
How are influencers categorized?
Microinfluencers: have an approximate of between 5 thousand and 10 thousand followers in their social networks. Small influencers: between 10 thousand and 50 thousand followers. Medium influencers: between 50 thousand and 500 thousand followers. Pro influencers: from 500 thousand followers.
These are the users who have achieved and consolidated the professionalization of the sector and are turning the fact of being an "influencer" into a profession. They have also become the favorites of brands for their naturalness and authority in the eyes of their followers, who trust their recommendations.
They are people who knew how to take advantage of the wave of the open algorithm on Instagram (until 2016) and managed to position themselves as specialists in something very specific. This group is mostly made up of people who make a living as bloggers, vloggers and specialists in: nutrition, fitness, fashion, fashion and the like.
People who, in general, already had exposure and certain visibility in other media in which they have had diffusion and therefore were already somewhat famous or known before entering Instagram (artists, journalists, politicians, among others); so this network is only an extension of their respective fame quotas, they will be influencers to the same extent to which they provide value to their followers.
Nano influencers examples
When Instagram had not yet launched its advertising platform, influencers started to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.
As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.
Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.
Nano influencers mexico
Surely you have heard many times that people talk about "influencers". But do you really know what they do? In this post we explain exactly what they do, how they are classified and why they are so sought after by brands.
If we look up the word influence in the dictionary, we will find that it is defined as the power of a person or thing to determine or alter someone's way of thinking or acting. From this definition we can deduce that influence is linked to generating trust, sharing experiences, knowledge, opinions and causing an effect.
They are people passionate about different topics, who choose to share in the networks their particular vision of what they like the most, and that makes them experts or even capable of setting trends and generating changes in consumer habits.
The influencer has the gift of filtering what is worth knowing and what is not. And something very striking is that most of them arise naturally, from their personal interests, almost unintentionally.