What makes someone an influencer

Free fire influencer program

The article -and the book- try to shed light on what for many is a mystery: what exactly do influencers do, is it a job or a hobby, how do they manage to influence and what does that influence consist of, is it possible to make a living out of it, is it possible to make a living out of it?

It is important to understand this because it is a time of great change in which digital communication is evolving at an impressive speed and allows us to understand how we are consuming content on the network. In addition, we can make a more critical and deeper reflection on that world, beyond photos and networks.

Have we been wrong to stigmatize them? There is a very negative charge about the term influencer. It's kind of funny, because when I was writing the book, I asked people on my social networks which influencers they followed and it was inevitable that I would get responses like "those are lazy people who are good for nothing".

Content has been changing and users prioritize quality...When we knew the figure of influencers and there was not so much content on the Internet, between 2006 and 2008, the first ones who were on YouTube made experimental videos and funny things, like putting 100 marshmallows in their mouths and things that did not add value because there was nothing else. It is necessary to understand the changes that have occurred within the same world of influencers to give them the opportunity, because finally we all get informed through the Internet, in one way or another, and we end up building knowledge from there; there is no way that one does not end up listening to the opinion even if it is one of these characters.

Micro influencer

How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.

Garena free fire form to be an influencer 2023

Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software can lead you to believe that video marketing is complex.

Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.

A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.

Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.

These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.

Macro influencers

So if you are in a #leadership position, instead of striving for perfection, you should strive to be more human. Focus on developing #emotional intelligence that will help you accept your mistakes, learn from them and empathize with those of others.

Practice critical thinking that will help you turn your vulnerability and humility into the differentiating factor that, together with your knowledge and wisdom, will turn you into the guide your team expects you to be.

I ratify it, Jordi. A leader is accepted for his ability and knowledge and is followed and appreciated for the humanity he displays in his relationships with all the members of his group or team. Reason will convince and the heart will lead.

One of the main themes of resonant leaders is the idea that leaders need not be perfect. In the book "Emotional Leadership," Goleman argues that leaders who strive to be perfect often create a gap between themselves and their work team, which can lead to a lack of trust and decreased performance.