Best influencer marketing campaigns
How does FRISBI work?
Optimal selection of profiles to better care for and communicate your brandWe analyze the tone of voice, aesthetics and followers to find the profiles that best communicate your brand and get the best results. We perform an automated analysis of Brand safety so that you do not receive profiles that buy followers or interactions, have worked with your competitors or made posts on sensitive topics.
We recommend related content for each account, achieving more interactions per postWe perform an exhaustive analysis of the historical posts of each profile in search of patterns that allow us to enhance the results of the post to be made.
What is an influencer marketing campaign?
Influencer Marketing or Influencers Marketing is a strategy where a collaboration agreement is reached between a brand and an influencer to spread or promote their brand, usually with the aim of increasing the visibility of the brand, web traffic, the number of followers on the website and the number of ...
What does viral marketing use?
Viral marketing is a sales technique that focuses on content created to spread as fast as possible thanks to an audience that shares it through any channel and especially through social networks.
First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.
The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less your customers will trust that influencer's endorsements.
Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.
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In addition, with influencer marketing, B2B brands achieve results from increasing brand awareness and reputation to directly increasing sales, details the B2B 2022 Influencer Study.
According to the B2B Influencer Study 2022, brands should look beyond metrics such as followers and subscribers and focus on more valuable attributes such as the honesty and values an influencer has when conveying a message.
Relevance and trustworthiness are what B2B brands value most when working with an influencer. TopRank Marketing asked respondents to rank a list of qualities and these were the results:
In 2022, webinars are the clear favorite. When asked what types of content are favored in the current B2B influencer marketing trend, respondents who participated in the B2B 2022 Influencer Study said:
This report finds that the biggest opportunity for B2B brands lies in strategy development, with less than half of B2B marketers saying they have a clear and documented influencer strategy.
Cómo Optimizar Campañas de Publicidad | Instituto 11
Los KOL del sector de la alimentación y las bebidas son especialmente populares en las redes sociales porque son capaces de atraer a su público rápidamente debido a la popularidad de los temas que tratan. Los estudios demuestran que el marketing de influencers en Instagram en el sector de la alimentación y las bebidas genera una tasa media de participación del 7,38 %, ¡cinco veces superior a la tasa media!
Unos efectos visuales llamativos, una sensación de autenticidad y una comunidad muy unida son los ingredientes clave que las marcas de este sector utilizan para ganar visibilidad, notoriedad y aumentar las ventas a largo plazo. Echemos un vistazo a 5 campañas de marketing de influencia de éxito en este sector, que no ha terminado de hacernos agua la boca.
Seguro que conoces HelloFresh, pero ¿sabías que es la primera empresa de kits de comida del mundo? Fundada en 2011 en Alemania, la marca se ha convertido rápidamente en un éxito global. Con presencia mundial en catorce países y tres continentes, la empresa ha crecido hasta convertirse en el mayor actor del mercado mundial de kits de comida.