Free influencer marketing tools

Influencer marketing platform

Many videos with high view rates are simple and without much production or editing. However, elements such as lighting equipment and editing software may lead you to believe that video marketing is complex.

Video marketing is the use of video to promote and sell a product or service. It is a way to increase engagement on your digital channels (such as social media), educate your customers and reach audiences through the audiovisual format.

A video on a landing page can increase conversion rates by up to 80% and the simple mention of the word "video" in an email subject line increases open rates by 19%.

Video has not only transformed how customers buy and how businesses sell: it has also revolutionized how marketers connect and drive conversion and how service teams support and delight customers.

These formats can be used from the first contact with your customer through the website with welcome videos, even after the purchase with video tutorials to learn how to use the product.

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When Instagram had not yet launched its advertising platform, influencers started to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.

As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.

Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.

Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.

Upfluence

Influencer Marketing is the possibility of promoting your business proposals through prominent personalities on Social Networks. This technique is brilliant and effective for a very simple reason:

Several studies have shown it to be so. Consequently, it is a highly effective method to publicize your business, your products or even the "personality" of your brand, taking advantage of the popularity of certain users of Social Networks, which you can hire for this purpose.

In response, we can draw the difference between the two scales within Influencer Marketing: while big brands like Coca Cola use Mega Influencers (e.g. a Hollywood celebrity), local businesses (e.g. a restaurant in your city) use Micro Influencers.

So, if for example you have a clothing store or any local business, you can identify a Micro Influencer related to your industry (e.g. a fashion blogger in your city) and hire them to promote your products through blog posts, demos, photos, videos and other specially generated content.

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But in the face of this ever-expanding universe, sometimes brands are oversaturated and doubt which influencer will best convey their identity, reach their target or achieve the best engagement rate. For this, there are specific resources you can turn to in order to find the answer.

We have consulted several industry experts, who recommended the 10 best tools to find collaborations with influencers online. But we also collected several other options that may also fit your brand's needs.

In both cases, the order of the lists is alphabetical. If you miss any tool, don't forget to leave it in the comments so we can incorporate it in future updates.

It has a database of more than 300 thousand influencers, brand ambassadors and real-time statistics. From the company's point of view, "we are all influencers" and not only those who have millions of followers help to win over the consumer, so both microinfluencers and ordinary people can be a very important pillar in a marketing strategy.