How much is the influencer marketing industry worth
Influencer marketing statistics
Digital influencers occupy a large space in the purchasing decisions of modern consumers. Thus, knowing how to find and hire the right influencer is crucial for business success, and we have some important recommendations!
This is because, in order to achieve an interesting, profitable, long-lasting collaboration that really generates good results, you need to hire the right influencer. Otherwise, you may even waste time and money.
A digital influencer is a person who has a certain relevance in one or several social networks, such as Instagram, YouTube, Twitch and TikTok. From this, he or she exerts an influence on his or her followers or subscribers through disclosures and content publications.
In short, influencers are people who talk about products and services to influence decision-making processes of their audience, which impacts the behavior and choices of these consumers.
At the top of the pyramid is the celebrity, an influencer who has more than 1 million followers. Just below is the mega-influencer, (who has between 500 thousand and 1 million followers), followed by the macro-influencer (who has between 100 thousand and 500 thousand followers).
The state of influencer marketing 2022
Our "Digital for Humans" methodology focuses on people and combines the power of data, creativity, technology and advertising to deeply understand their behavior to connect in a relevant way, improving their experience and conversion.
Our "Digital for Humans" methodology focuses on people, combining the power of data, creativity, technology and advertising to deeply understand their behavior and connect in a relevant way, improving their experience and conversion.
2. We create based on dataOur creativity and strategic thinking are inspired by insights and social data, creating relevant links between your brand's value proposition and the real needs of your consumers, using market-leading technologies.
Por qué es eficaz el marketing de influencers
Hoy en día, las personas influyentes en las redes sociales operan a través de una serie de plataformas, difundiendo contenido a sus seguidores que a menudo se enmarca en torno a un tema, una idea o un asunto en particular. Puede tratarse de deportes, política, cocina, mixología o cine.
Para muchos, convertirse en influencer es una propuesta atractiva. Es un trabajo flexible que puede ser muy lucrativo si se tiene éxito. Las marcas empezaron a asociarse con personas influyentes con el auge de plataformas como Instagram a principios de la década de 2010; Forbes prevé ahora que el sector del marketing de personas influyentes valdrá unos 15.000 millones de dólares en 2022.
Para los apasionados del café, es fácil entender por qué resulta tan atractivo convertirse en influencer. Pero, ¿cómo hacerlo? ¿Qué se necesita? ¿Por dónde empezar? Para responder a estas y otras preguntas, he hablado con tres personas influyentes en el mundo del café. Siga leyendo para descubrir lo que me contaron.
Para muchos, el café es inherentemente "Instagrammable". Hace cuatro años, la agencia global de tendencias de consumo Foresight Factory afirmó que el número de publicaciones "fotogénicas" de café en Instagram había aumentado un asombroso 4.500% entre 2015 y 2017, abarcando desde el arte del café con leche hasta tazas de café de aspecto distintivo.
Influencer impact on sales
"As Artificial Intelligence Observatory we must be aware of all the mentions that are made in the media and social networks about intelligent systems. The platform is very easy to use and allows us to obtain the trends that are generating the greatest impact in the industry."
"The tool presents a whole world of possibilities. It allows us to improve much more our knowledge about the market and to help in a much more agile way our customers in different sectors."
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