Influencer marketing platform comparison
Macro influencers ejemplos
Desarrollar con éxito campañas de marketing de influencers no es tarea fácil. Si buscas que tu marca o empresa llegue a los consumidores, tienes que averiguar no solo con qué influencers trabajar, sino también si pueden obtener las vistas y los resultados que deseas.
Por ejemplo, de agosto a octubre de 2019, el desarrollador de videojuegos Klei Entertainment obtuvo 3,9M de visualizaciones patrocinadas de 7 días (V7) en YouTube a través de 10 de los creadores de Cuarto Piso en una campaña para promocionar su juego Hot Lava. Esta cifra fue 41 veces superior a la media de V7 de 94,9K en todas las campañas de juegos patrocinadas a nivel mundial durante el mismo periodo. Fourth Floor consigue estos resultados creando contenidos atractivos y que merecen la pena por sí mismos.
La empresa compartió con nosotros su estrategia para crear contenido de marketing de influencers ganador y sacar el máximo partido de sus asociaciones con marcas. Cualquier creador de contenidos interesado en hacer lo mismo lo descubrirá:
Para empezar, Klei Entertainment se asoció con Fourth Floor en septiembre de 2019 para promocionar su nuevo videojuego Hot Lava. La agencia abordó esta campaña a gran escala buscando y abasteciendo a una variedad de creadores de juegos relevantes utilizando datos de Tubular.
Macro influencer of free fire
One of the trends in digital marketing is influencer marketing, a trend that revolves around the influence exerted on social networks by certain professionals or people with a reputation that may be related or influenced towards the product or brand. It is an influence strategy that a company can use to publicize its services and that they know they can capture and disseminate well, through an influencer in social networks, since a large part of their consumers are in them. It is for this reason that they seek to obtain benefits by collaborating with these professionals so that they become standard bearers of the brand and show the benefits of their products.
Influencers are people with great presence and influence in networks and who have a certain credibility in a certain topic. They are users of the networks who have managed to be followed by many people and among the content they share are the recommendations of the brands they supposedly use. Credibility conditions the whole strategy, brands must generate trust and credibility, it is one of the most important factors that companies must promote. That is why the type of influencer they choose will be vital, since their reputation is at stake. More and more companies are using influencer marketing and have a budget earmarked for it. They know it is a safe bet!
Influencer marketing white paper
UGC or user-generated content has become a digital resource with the greatest influence on purchasing, however social media is one of the main components of influencer marketing. Social messaging is expected to become the trend that generates the greatest effect on marketing strategies, some of its perceived benefits include: increased exposure, increased traffic, development of a loyal follower base, lead generation and provision of market intelligence.
Influencer marketing has proven to be a valuable tool for marketers. Some of the main objectives include: improving brand advocacy, increasing brand awareness, reaching new audiences and improving sales conversion. However, the options seem endless. The natural reaction tells us that the more audience an influencer has the better, but is that really the case?
There are many factors to consider when it comes to establishing the best candidate, in our previous post we have revealed you some keys to detect the best influencer for your brand. In this article we will show you the difference between macro and micro influencers so you will know at what point you can work with each of them.
Types of influencers
As social media has progressed, it has led to a less-than-authentic representation of life online. Filter photos, meticulously crafted captions and the constant need to impress have left many longing to encounter something more "real" in the digital world.There is a growing desire for sincere connections and less staged experiences on social media, especially on platforms like Instagram or Snapchat. Overly staged posts can make some users feel inferior compared to others and foster an environment where self-worth is directly tied to "likes" and followers.
Why people got tired of perfect photosInstagram and other photo-centric social networks have fostered a false representation of reality. On Instagram, everyone seems to live an idyllic existence filled with extravagant vacations, delicious meals and beautifully decorated homes. Many feel inadequate after continually seeing images depicting idealized lives, leading them to develop a fear of missing out.To counter this "Instagram effect," new social apps focused on authenticity and vulnerability have emerged. So-called "Anti-Instagram" apps allow users to express themselves more honestly without worrying about "likes." These new social platforms sati