Influencer marketing platform for small business
Artificial Intelligence is a relatively broad term that encompasses a number of approaches to building computer systems that can "think" and perform tasks as well as, or in some cases, better than humans. Below we take a look at five of the applications where AI is already revolutionizing digital marketing.
By allowing machines to make these types of decisions, business owners and employees can spend more time on the creative aspects of their work. One such business application is the use of personal digital assistants that can arrange meetings between colleagues or company executives.
In terms of recruitment, sifting through piles of CVs and applications is already a reality. AI is helping to create lists to help employers recruit faster and at a lower cost. Similarly, systems like LinkedIn's Sales Navigator allow users to find job opportunities and leads.
More and more people are accessing the internet through mobile devices such as smartphones and tablets, and a website that is not optimized for these devices can be difficult to use and cause frustration for users. In addition, responsive web development can also improve the user experience and help increase the conversion rate and website traffic.
In digital marketing, the vision of a culture can influence how a company's products and services are promoted and sold to consumers of that culture. For example, if a company is trying to sell a product to an audience in a culture that values tradition and quality, it may want to emphasize the craftsmanship and durability of the product in its marketing. On the other hand, if you are trying to sell a product to an audience in a culture that values innovation and convenience, you may want to emphasize the technological features and ease of use of the product.
In addition, with influencer marketing, B2B brands achieve results from increasing brand awareness and reputation to directly increasing sales, details the B2B 2022 Influencer Study.
According to the B2B Influencer Study 2022, brands should look beyond metrics such as followers and subscribers and focus on more valuable attributes such as the honesty and values an influencer has when conveying a message.
Relevance and trustworthiness are what B2B brands value most when working with an influencer. TopRank Marketing asked respondents to rank a list of qualities and these were the results:
In 2022, webinars are the clear favorite. When asked what types of content are favored in the current B2B influencer marketing trend, respondents who participated in the B2B 2022 Influencer Study said:
This report finds that the biggest opportunity for B2B brands lies in strategy development, with less than half of B2B marketers saying they have a clear and documented influencer strategy.
Influencers search engine
Growth Hacking: Growth Manual for Dental Practices", a quick read manual for dentists who want to grow their dental practices, and for those who are starting their practice.
This book proposes a break with conventional digital marketing and appeals to Growth Hacking, showing in a simple way and through easy-to-execute examples how to make adjustments in the management of a dental practice, so that the dentist himself is iterating and adjusting, until he reaches the desired goal.