Pr and influencer marketing
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One of the trends in digital marketing is influencer marketing, a trend that revolves around the influence exerted on social networks by certain professionals or people with a reputation that may be related or influenced towards the product or brand. It is an influence strategy that a company can use to publicize its services and that they know they can capture and disseminate well, through an influencer on social networks, since a large part of their consumers are in them. It is for this reason that they seek to obtain benefits by collaborating with these professionals so that they become standard bearers of the brand and show the benefits of their products.
Influencers are people with great presence and influence in networks and who have a certain credibility in a certain topic. They are users of the networks who have managed to be followed by many people and among the content they share are the recommendations of the brands they supposedly use. Credibility conditions the whole strategy, brands must generate trust and credibility, it is one of the most important factors that companies must promote. That is why the type of influencer they choose will be vital, since their reputation is at stake. More and more companies are using influencer marketing and have a budget earmarked for it. They know it is a safe bet!
What type of marketing is influencer marketing?
At a basic level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or people who have a specific social audience and are seen as experts in their niche.
What is the relationship between public relations and marketing?
Within marketing and advertising, public relations is the section that tries to create links and generate benefits for both parties. Public relations helps to improve the company's reputation, generating a positive perception of the brand in the minds of potential consumers.
Agencia de marketing de influencers
ÁLVAREZ, J. y LÓPEZ, J. (2015). Vidas paralelas de las películas: circuitos estratificados de distribución y consumo. adComunica. Revista Científica de Estrategias, Tendencias e Innovación en Comunicación, 10, 21-40. DOI: http://dx.doi.org/10.6035/2174-0992.2015.10.3
DE OLIVEIRA, L.M. y GOUSSEVSKAIA, O. (2020). Sponsored content and user engagement dynamics on Instagram. En Proceedings of the 35th Annual ACM Symposium on Applied Computing. DOI: https://dl.acm.org/doi/10.1145/3341105.3373956.
DE VRIES, L.; GENSLER, S. y LEEFLANG, P.S. (2012). Popularity of brand posts on brand fan pages: An investigation of the effects of social media marketing. Journal of interactive marketing, 26 (2), 83-91. DOI: https://doi.org/10.1016/j.intmar.2012.01.003
ENKE, N. & BORCHERS, N.S. (2019). Influenciadores de medios sociales en la comunicación estratégica: Un marco conceptual para la comunicación estratégica de influenciadores de medios sociales. Revista internacional de comunicación estratégica, 13 (4), 261-277. DOI: https://doi.org/10.1080/1553118X.2019.1620234
Influencers agency bogotá
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How to join an influencer agency
A decade ago, the realm of influencer marketing was limited to only celebrities or a few niche bloggers. Now, we seem to have witnessed a rise in social media influencers saturating the market and even getting caught up in scams.
If you started researching influencer marketing before, you may have come across conflicting information, with recommendations ranging from that it is absolutely essential to use social influencers or that they are not necessary for growth.
At a basic level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or people who have a specific social audience and are seen as experts in their niche. Influencer marketing works because of the high level of trust that social influencers have developed in their audience, and recommendations from them function as a form of social proof for potential customers of your brand.
