The state of influencer marketing

Influencer marketing hub calculator

How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.

How does influencer marketing work

A decade ago, the realm of influencer marketing was limited to celebrities or a few niche bloggers. Now, we seem to have witnessed a rise in social media influencers saturating the market and even getting caught up in scams.

If you started researching influencer marketing before, you may have come across conflicting information, with recommendations ranging from that it is absolutely essential to use social influencers or that they are not necessary for growth.

At a basic level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers or people who have a specific social audience and are seen as experts in their niche. Influencer marketing works because of the high level of trust that social influencers have developed in their audience, and recommendations from them function as a form of social proof for potential customers of your brand.

Influencer marketing market size

It can be said that influencers are very important for the decision making of users about any product or service that they promote, offer or bring out exclusively.

From EMA, digital marketing agency in Madrid, we want to tell you about the unstoppable increase in the relevance of influencers in society and the opportunity for companies to grow their business.

Therefore, companies must take advantage of those people who can grow their business and also serve as a springboard to meet the objectives of any digital marketing strategy. Within it, the influencer has become a piece, notably, important for companies/brands.

It is also worth mentioning the trust that influencers generate with users, using a close tone, for example through Instagram stories, which allows companies to address a much more specific target and, truly, interested in their products/services.

Influencer marketing statistics

Hyperconnected in a personalized world. This could be one of the definitions of the contemporary social context that technology and its different uses have been drawing hand in hand with today's society. All social and economic sectors, structurally, and the agents that participate in them, in particular, live a constant challenge where changes are happening at great speed. Catalysts of this dynamic are, without a doubt, the social media that have contributed to create and promote a technologically hyperconnected world, and have allowed the development of the figure of the social media influencer, one of the biggest trends in digital marketing today. The general objective of this research is to determine the keys to the communication success of the social media influencer Carlos Ríos (creator of the healthy lifestyle movement realfooding) on Instagram, through the analysis of his profile @carlosriosq and his product "Café Secreto". For this purpose, a documentary analysis is carried out with the data collected from the tools: Keyhole and InstaBro. The results obtained allow us to clarify the communication guidelines for building a brand on Instagram, among which, after the study of "Café Secreto", the redefinition of communication in the product launch phases stands out.