When did influencer marketing become popular
When tiktok was born
But as surely not all of us have in mind what it is, how it works and why it will be key in the future of social networks, in this article we are going to give you a brief summary of its history: the history of TikTok.
In 2018 it already became one of the most downloaded mobile applications in the United States; thanks, in part, to the boost that well-known celebrities made about it. For example, with Jimmy Fallon (a well-known American comedian), who made special mention of the app during one of his programs.
Also, as expected, other social networks were quick to copy its successful formats, with applications such as Byte, Reels, a function within Instagram that meets all the requirements to be considered a TikTok clone; or Likee, of Singaporean origin.
Likewise, TikTok also ventured into the world of live commerce with its TikTok Shop initiative, although this did not last long. Given the success this formula was having in China (in 2021 Douyin, the Chinese version of TikTok, managed to generate product sales worth 119 billion dollars), the platform hoped to achieve similar results in the rest of the world, starting with the United Kingdom.
How did TikTok become known?
Actually, the history of TikTok is not too long. We have to go back to 2016 to mention ByteDance, the Chinese technology company that launched the app in its home market, first as A.me (September 2016) and then as Douyin (December 2016).
When was TikTok launched?
Its name was Douyin and in less than a year it appeared in other countries under the name TikTok. It was from August 2, 2018 when it became available virtually everywhere in the world thanks to a merger with Musical.ly a service specializing in the development of videos and live broadcasts.
Popularity of tiktok
with the evolution of the internet, new marketing formats are appearing every day, by way of expanding its form and attracting the attention of the consumer. people pay more attention and are more demanding, in addition to knowing about the type of online advertising.
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But to make a deeper analysis of how your audience behaves, it is necessary to go further and qualitatively analyze the emotions and implicit feelings that users feel when they share their opinions online.
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History of tiktok
In 2016, the start-up ByteDance released an app called TikTok (Douyin in the Chinese market): an app that allows you to create music clips of a duration of less than 1 minute. The user can create, edit and upload videos by adding a background song, but can also add filters, stickers and even 3D masks. It has become very popular to record music video selfies with playback, lip-syncing to the background song.
As of today, TikTok is available in 150 countries and 75 languages. In India, the first country to use TikTok, there are 200 million subscribers and 100 million monthly active users. In fact, in January 2019, 43% of new downloads were located in this country, the United States is the second market with the most new downloads, registering 9% (2).
For its part, in Mexico it is estimated that there are 19.7 million people using the app for an average of between 38 and 41 minutes a day and they do so for 6 sessions. This places it as the country with the fifth largest number of users, followed by Brazil, in sixth position, with 18.4 million users (7).
If you've been wondering for a while what TikTok is and how you can leverage it for the benefit of your brand, here are all the details that might convince you to join right now. Let's start with some context.
Now, when you log into TikTok you can see a history of videos with a wider variety of posting styles: from music montages to funny short videos full of AR (augmented reality) filters. Here's a screenshot showing what the home screen looks like.
Like other image-supported apps, such as Snapchat or Instagram, TikTok has become the creative warehouse for young adults and teens. To give you an idea of what you can see on the platform, here's a video reel posted on TikTok's official YouTube account, with some of the video highlights.
The creator of TikTok is Zhang Yiming, one of China's billionaires. His career began at Nankai University, where he graduated in Microelectronics and then in Software Engineering. In 2006 he started his professional career while working at a digital travel booking company, called Kuxun.