Why influencer marketing is effective
Micro influencers ejemplos
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Why is influencer marketing so effective?
Influencers compete in the free market to increase their followers and engagement , said Palmatier, which is an important factor in their success. "They had to be smart," he said. "They had to find a niche. In other words, influencers gain followers by understanding their audience very well.
How is influencer marketing useful?
Collaborating with influencers can help create online buzz about your brand. In addition, it can strengthen your brand's reputation, improve audience engagement and increase conversions. It's time for marketers and business owners to recognize the importance of influencer marketing and use it to their advantage.
Centro de marketing de influencers
Alrededor del 70% de las personas de entre 18 y 29 años utilizan Instagram, y es difícil pasar mucho tiempo desplazándose sin encontrarse con un post patrocinado de un influencer. Lo mismo puede decirse de cualquier otra plataforma de redes sociales.
Una nueva investigación de la Universidad de Washington examina cómo los factores relacionados con los influencers, sus publicaciones y sus seguidores influyen en el éxito del marketing. Las personas influyentes en las redes sociales suelen ser creadores digitales que han conseguido un gran número de seguidores gracias a sus conocimientos sobre temas específicos, como productos de belleza, alimentos o mascotas.
El estudio, publicado recientemente en Internet y de próxima aparición en la revista Journal of Marketing, es uno de los primeros en incluir datos sobre costes en sus análisis del marketing de influencers. Los investigadores descubrieron que si las empresas gastasen un 1% más en marketing de influencers, obtendrían un aumento de casi el 0,5% en la participación. También concluyeron que la reasignación del gasto basada en los resultados del estudio podría dar lugar a un aumento del 16,6% en la participación.
El engagement es la forma en que la gente reacciona a los contenidos en línea, por ejemplo, dándoles a me gusta, comentándolos o reenviándolos. Para este estudio, los investigadores dieron prioridad al número de reposts porque representa una forma profunda de compromiso en la que los seguidores deciden compartir contenidos con sus propias redes.
Influencers and the new way of advertising.
When Instagram had not yet launched its advertising platform, influencers began to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.
As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.
Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.
Influencer marketing examples
How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.
