First social media influencer

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[edit data on Wikidata]Harrison Colyar White (born March 21, 1930) is Giddings Professor Emeritus of Sociology at Columbia University. White played an influential role in the "Harvard Revolution" on social networks[1] and in the New York School of relational sociology.[2] He is credited with developing mathematical models of social structure with vacancy chains and block models. He has led, with others, a revolution in sociology that is still in progress, using models of social structure based on patterns of relationships rather than on the attributes and attitudes of individuals.

It was also during his time at Stanford's Center for Advanced Study that White met his first wife, Cynthia A. Johnson, a Radcliffe College graduate in art history. The couple's joint article on the French Impressionists, entitled Canvases and Careers (1965) and Institutional Changes in the French Painting World (1964), originally grew out of a 1957 art seminar at the Center for Advanced Study directed by Robert Wilson. White originally hoped to use sociometry to map the social structure of French art to predict change, but had the intuition that it was not the social structure, but the institutional structure, that explained the change.

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Despite the efforts of WHO and the platforms themselves to control false information and hate, the avalanche of content has been unstoppable. However, social networks have also viralized truthful data and have become a space for collective mourning and solidarity.

On February 2, the World Health Organization (WHO) called the new coronavirus a massive "infodemic," referring to "the overload of information (both true and false) that made it difficult for people to find reliable sources and trustworthy advice when they needed it." This distinction differentiates the coronavirus from previous viral outbreaks. While SARS, MERS and Zika caused global panic, fears about the coronavirus have especially intensified on social media, which has allowed misinformation to spread and flourish at unprecedented speed, creating an environment of heightened uncertainty and provoking anxiety and racism directly and online.

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Aguiar, A. R. (2021). Europe is already debating how it will hold content creators more accountable, and it may not be as the 'tiktoker' who bragged about not using a condom hopes. Bussines Insider. https://bit.ly/3mr5mpJ.

Aparici-Marino, R. & García-Marín, D. (2018). Prosumers and emirecs: Analysis of two clashing theories. Comunicar: Iberoamerican scientific journal of communication and education, (55), 71-79. https://doi.org/10.3916/C55-2018-07.

Argente, E., Vivancos, E., Alemany, J. & García-Fornes, A. (2017). Educating privacy in the use of social networks. Education in the knowledge society, 18(2), 107-126. https://doi.org/10.14201/eks2017182107126.

Buxarrais, M. R., Noguera, E., Tey, A., Burguet, M. & Duprat, F. (2011). The influence of ICT in the daily life of families and the values of adolescents [report]. Universitat de Barcelona. https://bit.ly/3AYNwyo.

Cenizo, C. (2021). Narcissism in consumer society: the case of Spanish influencers. R6dmarka. Journal of Applied Marketing, 25(1), 21-39. https://doi.org/10.17979/redma.2021.25.1.8080.

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How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.