Most famous social media influencers

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Instagram has its own brand-focused account with around 633 million followers, making it the most-followed account on the platform. Nike is the second most-followed brand account with 289 million followers. As of May 2023 a total of 37 accounts have surpassed 100 million, 21 surpassed 200 million, 10 surpassed 300 million, 4 surpassed 400 million, 2 surpassed 500 million and one account surpassed 600 million followers. American singer and actress Selena Gomez was the first person to surpass 100 million followers, soccer player Cristiano Ronaldo was the first man to surpass 100, 200, 300, 400 and 500 million followers, American singer and actress Ariana Grande was the first woman to surpass the 200 million mark and American personality Kylie Jenner was the first woman to surpass 300 million, American singer Selena Gomez is the first woman to surpass 400 million followers.

Meet Logan, Latin America's most famous kid on social media.

Since the birth of social networks, there have been users and brands that have managed to stand out from the competition and win a place in the hearts (and browsers and apps) of users around the world. The most followed influencers on social networks are able to viralize content and boost its diffusion, they set trends and gain more media power at every step that allows them to easily promote any content.

There are currently millions of profiles and users filling social networks, but only a few manage to accumulate legions of followers and form a solid community that takes them to the Olympus of social platforms.

Both Samsung, with 162 million followers, and Cristiano Ronaldo, with 161 million, repeat on the podium, in second and third place respectively. Mr. Bean gained 6 million users and remains in fourth place (currently with 135 million) and the 5 Minute Crafts medium (125.3 million) climbs to fifth place.

Lil Miquela and the "virtual influencers" that are

First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.

The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less your customers will trust that influencer's endorsements.

Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.

Elena Huelva, a 20 year old influencer who has been

With 66.4 million subscribers this production company, created in 2012 by Konrad Dantas, launches artists, video clips and hits of this music genre that are successful in Brazil and in Latin America and the United States.

Composed of American twin brothers Coby and Cory Cotton and their friends Garrett Hilbert, Cody Jones and Tyler Toney, the sports entertainment channel Dude Perfect is in tenth place on our list of most famous youtubers.

Each one targets a particular niche, which shows that to be successful on this platform, it is necessary to focus on a segment and show content that matches the tastes and interests of users.

Likewise, they usually have a wide variety of video formats, some combine interviews, vlogs, video reviews and unboxings within the same channel, which helps to vary the type of material they deliver and avoid boring their users with the same format.

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