What is an influencer on social media
What is an influencer
First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.
The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less your customers will trust that influencer's endorsements.
Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.
What is an influencer and how does it work?
Focusing on the Internet and social networks, an influencer is a person with the ability to communicate and influence purchasing decisions or on specific topics. They have the power of conviction and a large number of followers on their profile on the social network or networks they use.
What does it mean to be an influencer?
The voice influencer is an anglicism used in reference to a person with the capacity to influence others, mainly through social networks. As an alternative in Spanish, the use of influential is recommended: How to be an influencer in social networks.
What are influencer examples?
An influencer is a person active in social networks who, because of his or her lifestyle, values or beliefs, has a direct influence on a certain number of followers and users.
Microinfluencers who are
Yuval Noah Harari, Israeli historian and writer, highlights as one of his central ideas in his book Sapiens: From Animals to Gods, what he calls the "cognitive revolution". The author argues that human beings can coexist and cooperate in large groups thanks to our ability to believe in common myths. Behind this idea is the demonstration of the immense human faculty to influence and be influenced.
Their personal activity generates the recognition of millions and they transfer that popularity to their own networks. They have the largest reach of all influencers and are great validators for brands. However, they generate less interaction (and of lower quality), as well as their cost is extremely high. They are soccer players, models, actors, singers, etc.
Although these four types of influencers are the main ones, over time there have also emerged influencers who are more specialized in a niche or closer to their communities and audiences. The following can be derived from this:
How many followers a micro influencer has
Through Influencer Marketing, businesses choose a "spokesperson" to transmit their proposals to the audience. This spokesperson must be a popular and charismatic person, since the objective of this strategy is to take advantage of his or her ability to influence people and their choices.
Since then, the stars of Influencer Marketing became movie and TV celebrities, a situation that lasted for decades. To illustrate this point, in the following GIF you can see the character Joey from the series Friends (1994-2004), when he is hired as an influencer by a Japanese company to sell a male lipstick.
With the advent of the Internet, the practice of Influencer Marketing took a turn and became more powerful, mainly for three reasons. The first is that the Web makes it possible for anyone to be an influencer, as long as they have a sufficiently large audience. This enables accessible costs for businesses.
To explain the success of Influencer Marketing, we will start by mentioning the psychological factor: people are much more susceptible to be influenced by those they admire or love. Combining that fact with the qualities of Social Media, an advertising message can thus be promoted very effectively.
Micro influencers examples
How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that companies can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.