Why are social media influencers important
What is a mega influencer
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When Instagram had not yet launched its advertising platform, influencers began to build their audiences by posting about their friends, family and daily life and this made the audience feel very close to them.
As users were able to comment on their posts and, in many cases, get a response, this type of marketing was strongly promoted and brands began to recognize that the influence of these social leaders was greater than that of celebrities.
Micro-influencers are social media users who specialize in a niche market or specific area, share content on their social profiles about their interests and publish sponsored posts when associated with brands.
Brands and marketers focus on the interactions between influencers and their audiences, and this is measured by engagement, i.e. the likes, comments and full trust those who follow you have in the influencers they are following.
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Ejemplos de microinfluenciadores
[RESUMEN]. Objetivo. Evaluar los avances y obstáculos en la implementación de las prohibiciones de publicidad, promoción y patrocinio del tabaco (PATs) en Uruguay, que tiene una prohibición total, y Argentina, con una prohibición parcial.
Métodos. Se revisó la legislación sobre las prohibiciones de la publicidad, la promoción y el patrocinio del tabaco en Uruguay y Argentina y se recuperó bibliografía, noticias, informes de la sociedad civil e informes de la industria tabacalera para analizar los avances en la aplicación de las prohibiciones de la publicidad, la promoción y el patrocinio del tabaco.
Crosbie E, Gutkowski P, Severini G, Pizarro M, Perez S, Albuquerque de Figueiredo B, et al. Avances en la adopción de las prohibiciones de publicidad, promoción y patrocinio del tabaco en las Américas: lecciones de Uruguay y Argentina. Rev Panam Salud Publica. 2022;46:e102. https://doi.org/10.26633/RPSP.2022.102