How much do influencers get paid per post

Macro influencers examples

There is no doubt that if you are an influencer, instagram is your ideal place. A lot of brands make collaborations with people who have a lot of presence and influence on social networks in order to increase the reach of their products.

In our blog post we are going to try to explain the real importance of followers and what factors influence the attraction of brands with which you can get to monetize your instagram account.

These influencers usually specialize on certain topics or aspects. Their aim is to generate valuable content in their posts for all their followers, which is the reason why brands look to them to promote their products.

The fact that an account has a large number of followers is an indicator of trust for users who see the publications for the first time and, at the same time, it generates curiosity as to why people follow that profile, achieving an increase in followers organically.

How to make money on instagram with 1,000 followers

Microinfluencers are content creators on social networks that generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific topics such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.

Influencer marketing hub money calculator

There are more than 4.5 billion social media users in the world (56% of the world's population, which is a lot to say), and 50 million of them have managed to accumulate enough users to be considered influencers.

Influencers have influence over their audience's purchasing decision. It goes like this. When a creator collaborates with a brand and tells their audience about it, they are sharing some of their influence with the brand in question.

Engagement rate has a huge impact on reach. The higher it is, the more often sponsored posts will appear to an influencer's followers. This gives them a higher potential reach and therefore the cost per impression and engagement is much lower.

In most cases, you won't find competing content on a nano or micro-influencer's Instagram account. Most likely, your promoted post will be the first ad on their account.

On the other hand, nano and micro-influencers can be a great source of ambassadors for your brand. The group of nano and micro-influencers is growing faster than other groups of creators.

Influencer gehalt monatlich

Through Influencer Marketing, businesses choose a "spokesperson" to transmit their proposals to the audience. This spokesperson must be a popular and charismatic person, since the objective of this strategy is to take advantage of his or her ability to influence people and their choices.

Since then, the stars of Influencer Marketing became movie and TV celebrities, a situation that lasted for decades. To illustrate this point, in the following GIF you can see the character Joey from the series Friends (1994-2004), when he is hired as an influencer by a Japanese company to sell a male lipstick.

With the advent of the Internet, the practice of Influencer Marketing took a turn and became more powerful, mainly for three reasons. The first is that the Web makes it possible for anyone to be an influencer, as long as they have a sufficiently large audience. This enables accessible costs for businesses.

To explain the success of Influencer Marketing, we will start by mentioning the psychological factor: people are much more susceptible to be influenced by those they admire or love. Combining that fact with the qualities of Social Media, an advertising message can thus be promoted very effectively.