How much to charge for usage rights influencer

How many followers a micro influencer has

In this way, influencers advertise through their social media channels a product or service to their audience. It is understood, therefore, that their recommendations influence the purchasing decisions made by their followers.

In other words, those profiles that have a large community due to the popularity they enjoy in other media. For example, singers, actors and actresses or influential people in the political, economic and social scene.

First of all, you should conduct a research of your niche market. To do this, you should consider whether there is any figure, usually a professional, who is relevant within this sector and who also has some relevance in networks.

To do this, you must take into account what niche they are targeting, whether their publications are fully focused on it and what relationship they have with their followers. In other words, what is the engagement of your account.

What is a medium influencer

Microinfluencers are content creators on social networks that generally have a community of between 1,000 and 100,000 followers. They are a type of influencer characterized by directing their content towards specific niches with specific themes such as travel, health, mechanics and many more, as many as you can imagine.

Microinfluencers often have close relationships with their followers, which allows them to interact with them more personally and create a stronger bond. Because of this trusting relationship, a microinfluencer's followers tend to trust their recommendations and opinions more than those of a larger influencer.

Instagram is an excellent example of this phenomenon. Compared to the average celebrity, microinfluencers have twice the engagement rates. This means their audiences are more likely to like or comment on content.

Often, microinfluencers are more focused on specific niches and have a more engaged audience in that area. Because of this, they can offer more authentic and personalized product and service recommendations compared to larger influencers, who often have a broader and more diverse audience. A microinfluencer's followers know that their recommendation is genuine and not just a paid promotion.

Colombian micro influencers

Social networks are implemented in 100% of our daily lives, but have you ever thought about how to create your own virtual community? From the moment we are network users and we have a group of people or organizations that follow us, we are establishing relationships with them based on common interests.

Taking into account the interactions and communication processes between the different users with whom we relate, we can say that we are creating everything necessary to generate a virtual community. If you want to do it in a professional way, read on and we will tell you how to evolve your current social network management.

A professional use of social networks involves creating company profiles. The management and possibilities offered by the networks increase when you are an organization and you let them know by migrating your personal profile to a business one, as a content creator or creating a company page (depending on each network). You can configure elements such as contact buttons, statistics of various types, expand the forms of contact and have access to programming tools.