Why do people follow influencers
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How is influencer marketing just the beginning of this space? Influencer marketing is a type of social media marketing that uses a lot of help through sponsorships and products mentioned by influencers. These people have dedicated social followings and are considered experts in their particular area or niche. This type of marketing works because people trust the social influencers they follow. And recommendations from these influencers will function as social proof that businesses can target their potential customers. Social media has started to gain momentum recently, especially in the post-pandemic era. While sitting at home, people were more glued to their screens and realized they were missing out on a lot. That's why so many people have joined social networks, or have re-activated their long-lost accounts and gotten back into the swing of social networking platforms.
Why follow an influencer?
Many times we ask ourselves the following question, why do we follow influencers? Yes, the answer seems obvious: because we like and are attracted to what they post on social networks. But influencers often go beyond just sharing their travel videos, fashion photos or original tweets.
How important are influencers in society?
Social media influencers can bring excitement and inspiration into the lives of tweens and tweens as they share their experiences online with well-designed scenarios, scripts and often spontaneity.
What do influencers transmit?
Influencers are those people who transmit confidence on certain topics and who, through social networks, have achieved a notoriety and reputation that allows them to have a significant influence on their followers.
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The note -and the book- try to shed light on what for many is a mystery: what exactly do influencers do, is it a job or a hobby, how do they manage to influence and what does that influence consist of, is it possible to make a living out of it?
It is important to understand this because it is a time of great change in which digital communication is evolving at an impressive speed and allows us to understand how we are consuming content on the network. In addition, we can make a more critical and deeper reflection on that world, beyond photos and networks.
Have we been wrong to stigmatize them? There is a very negative charge about the term influencer. It's kind of funny, because when I was writing the book, I asked people on my social networks which influencers they followed and it was inevitable that I would get responses like "those are lazy people who are good for nothing".
Content has been changing and users prioritize quality...When we knew the figure of influencers and there was not so much content on the Internet, between 2006 and 2008, the first ones who were on YouTube made experimental videos and funny things, like putting 100 marshmallows in their mouths and things that did not add value because there was nothing else. It is necessary to understand the changes that have occurred within the same world of influencers to give them the opportunity, because finally we all get informed through the Internet, in one way or another, and we end up building knowledge from there; there is no way that one does not end up listening to the opinion even if it is one of these characters.
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Influencers are those people who transmit confidence on certain topics and who, through social networks, have achieved a notoriety and reputation that allows them to significantly influence their followers.
The power of influence is the most powerful weapon of these profiles, and it is thanks to the credibility of the influencers, the trust they generate in their followers and the great diffusion of their messages.
Choosing the right influencers to represent your brand is not easy, as not just anyone will do. It is important that the person fits with the product or service to be promoted and that he/she transmits values in line with those of the brand.
Normally, depending on the level of popularity of the influencers, there are several ways to contact them. The most common way is through the e-mail address that appears in their profile, especially when it comes to micro influencers.
On the other hand, there are specialized agencies that represent several influencers and, although it involves a higher economic cost, it is the safest, fastest and most reliable way to choose the right profile, make a collaboration and keep better control of the results.
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It's no secret that influencers have arrived to radically change online marketing. These content creators have managed to capture the attention of thousands or even millions of followers and thus bring brands closer to customers and potential customers.
But beware, as this result is not intended to ensure that the loyalty of the public of the most popular influencers is lower, but rather that, in proportion, the overall interaction with their audience is lower since they are followed by many more people.
The key is that micro-influencers become engagement rate leaders because they work with very specific niches, something that is attractive for their followers and of course for brands that can cover the needs of this audience with their products or services.
