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Examples of informational social influence

  1. Groupthink
  2. What is informational social influence?
  3. What is social influence and examples?
  4. What are normative influence examples?
    1. Groupthink example
    2. Group thinking social psychology
    3. Group polarization psychology


It has been suggested that "Polarization of Attitudes" be merged into this article or section. Reason: the arguments are stated on the discussion page.Once you have done the article merge, ask for the history merge here.This notice was posted on April 11, 2023.

In social psychology, group polarization refers to the tendency of a group to make decisions that are more extreme than the initial inclination of its members. These more extreme decisions are toward greater risk if the initial tendencies of individuals are risky and toward greater caution if the initial tendencies of individuals in the group are cautious. [1] The phenomenon also holds that a group's attitude toward a situation may change in the sense that individuals' initial attitudes may strengthen and intensify after group discussion, a phenomenon known as attitude polarization. [2]

Research has suggested that well-established groups suffer less from polarization, as do groups that discuss problems they know well. However, in situations where groups are new or tasks are new, group polarization may have a more profound influence on decision making. [7]

What is informational social influence?

Informational influence -> This is when a person changes his or her thinking or behavior because he or she believes that the other person's position is better or more correct than his or her own. This means that there is a process of conversion of the person (in this case, of your consumers).

What is social influence and examples?

Social influence is a social psychological process in which a person or persons influence the behavior, attitude, feelings, opinion and/or attitudes of others. This process takes into account factors such as persuasion, social conformity, social acceptance and social obedience.

What are normative influence examples?

* Normative influences according to history: This refers to biological and environmental influences that affect people of a particular generation, i.e., growing up in the same time and place. For example, a revolution, a war, crisis or economic boom.

Groupthink example

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Through it, you can access information about all the ways in which traffic reaches your sales website. This initial report will allow you to know in what proportion social networks are impacting your business, compared to other traffic sources.

Through this report you will know, first of all, how many users accessed your website through each social network, how many of those users are new and how many total sessions were generated.

Group thinking social psychology

Social norms, broadly speaking, are defined as the beliefs shared by the members of a group about what are the appropriate, expected and desirable behaviors, opinions or attitudes for a given group. Therefore, norms are shared frameworks about reality, about how to interpret it and how to behave in it. This type of information of social origin is of vital importance for the adaptation of the individual to the environment and for his survival. Thus, the information we receive from others provides us with knowledge on how to interpret any event and what is the most adaptive action, especially in ambiguous situations.

Psychologists call the process by which we observe what other people do in order to take it as a reference for our own behavior "informational influence". We all know some examples of this type of influence because we have suffered them without realizing it. For example, when we go to a religious act on the occasion of a baptism, communion or wedding and not knowing exactly the liturgy, we look at others to know when to stand up and when to sit down. Or when we come across a group of people who are all looking up, we instinctively raise our eyes there too. We are also faced with the informative influence when we see a group of people running in a stampede and we imitate them to run away with them without knowing very well why. In short, we imitate others when we do not know something or when we are in ambiguous situations because they are the best reference to know what to do; it is undoubtedly the most adaptive thing to do. In many cases we are faced with a type of instinctive, uncontrollable behavior, a fixed pattern of action from which we cannot escape. When a group of sparrows flies away, none of them stays on the ground and if they do, it may be the one that eats the cat, there is no choice, they all fly.

Group polarization psychology

Although mimicry represents the more subtle side, conformity also occurs in a more active and reflexive sense, for example, when we actively look to the opinions of our friends to determine appropriate behavior, when a car salesman attempts to make a sale, or even when a powerful dictator uses physical aggression to force the people of his country to engage in the behaviors he desires. In these cases, the influence is obvious. We know we are being influenced and can try, sometimes successfully and sometimes less so, to counteract the pressure.

Influence sometimes occurs because we believe that other people have valid knowledge about an opinion or topic, and we use that information to help us make good decisions. When we wear our winter coat to school because the weatherman says it's going to be cold, this is because we think the weatherman has some good information we can use. Informational conformity is the change in opinions or behavior that occurs when we conform to people we believe have accurate information. We base our beliefs on those presented to us by reporters, scientists, doctors, and lawyers because we believe they have more expertise in certain fields than we do. But we also use our friends and colleagues for information; when we choose a party dress based on our friends' advice about what looks good on us, we are using informational conformity; we believe our friends have good judgment about the things that matter to us.

  Resistance to social influence
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