How many followers to be an influencer tiktok

Nano influencers

An influencer is a person who has a certain credibility on a specific topic, and because of his presence and influence in social networks can become an interesting prescriber for a brand.

The credibility of the second option is much higher than the first. You know that your hairdresser understands hair care, that he/she has tried the product, that he/she liked it and you trust him/her enough to know that he/she would not recommend something that would be harmful to you. This is one of the keys to connect with an audience, to have legitimacy to talk about a product or service.

We must keep in mind that not all influencers fit with our brand or with our digital strategy. Therefore, we must know how to identify those whose values, style, tone and personality are more similar to our brand. There was a time when anything went. Today, however, the key is to ensure that there is a clear match between influencer and brand. In addition, obviously, depending on our objectives and budget (although not everything is paid for) we will choose some influencers or others.

Micro influencers examples

However, when it comes to TikTok, you don't need millions of followers to make money. If you have between 50,000 and 150,000 followers, you are considered a 'micro influencer', while creators with less than 50,000 followers are known as 'nano influencers'.

It is estimated that the most popular creators can earn up to €10,000 per post. However, you are unlikely to generate significant revenue directly from TikTok unless all your videos have a lot of engagement. That's why it's important to explore a number of revenue streams, including partnerships and merchandising.

To view your views on TikTok, visit your profile, tap the three dots in the top right corner, select "Creator Tools" and then "Analytics." The data is divided into three sections:

For TikTok to pay you directly you have to be part of the Creator Fund, which will bring you that benefit based on the views and engagement of your videos. You can only get paid for videos that meet TikTok's Community Guidelines and Terms of Service.

Micro influencers instagram

Emily D. Baker, a former Los Angeles district attorney turned online content creator, live streams legal commentary from the trial on her YouTube page, which has more than 330,000 subscribers. Her viewers increasingly ask her to respond to theories or images they've seen on TikTok, she says.

Many are in the comment sections of YouTube channels to cheer Depp or boo Heard, usually in that order. Others have created their own video broadcasts to offer real-time commentary on the trial or have dedicated their Instagram accounts to posting updates on the case. Perhaps most striking--because of the way the platform works and how users adapt to it--is TikTok.

The passionate social media posts surrounding the case are sometimes rooted in other factors. Some see the over-the-top support for Depp and dismissal of Heard's allegations as another example of internalized misogyny. Others, including men's rights activists, highlight Depp on internet forums as a rare male acquaintance alleging domestic abuse at the hands of a woman, thus bringing the issue to light.

How many followers a micro influencer has

It's no secret that influencers have arrived to radically change online marketing. These content creators have managed to capture the attention of thousands or even millions of followers and thus bring brands closer to customers and potential customers.

But beware, as this result is not intended to ensure that the loyalty of the public of the most popular influencers is lower, but rather that, in proportion, the overall interaction with their audience is lower since they are followed by many more people.

The key is that micro-influencers become engagement rate leaders because they work with very specific niches, something that is attractive for their followers and of course for brands that can cover the needs of this audience with their products or services.