How to be a twitter influencer

CHINESE INFLUENCER FACTORIES

In both assumptions we will say that the account is an influencer. Obviously, an account that meets both requirements will be a super influencer. For example: Katy Perry or Cristiano Ronaldo. But let's not pay too much attention to that type of users, but to those who meet one of the two conditions.

Accounts that influence a lot of people are considered influencers by Tweet Binder. Their engagement may not be very high, but they still influence a lot of people. These types of accounts would be people with a lot of followers. Although they may not influence as much as you might expect, they still influence a lot of people. These accounts are for example: media or large corporate accounts like Coca Cola. You can see this with a tweet counter.

We have then, in this example, 1073 tweets from 612 accounts. Let's see who of those 612 could be an influencer. Click on "influencers" and after a few minutes all the users will be loaded.

Once we have done this, we see that some pretty interesting data appears. There are some accounts that, although they have a low "influence percentile", have a high "engagement score". Let's look at these three examples:

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First, let's look at what an influencer is. An influencer is someone with millions of followers and a global presence. Think @KylieJenner or @MirandaSings. Basically, a social media influencer endorses a product on their account by wearing a certain brand's clothing, drinking a certain brand's drink or supporting a certain brand's cause. The more followers a social media influencer has, the more attention their post will garner. Customers look to social media influencers as a trusted source of information regarding which products work best, which products are trending, and which products they should invest in.

The problem is that the more "famous" a social media influencer becomes, the more removed they are from the average customer and the less your customers will trust that influencer's endorsements.

Because micro-influencers are often very knowledgeable within their industry, they can do more than simply tag your brand in an image. They can explain how your product helped them and why they want to promote it. In addition, they can show your products in action and explain how they work and how best to use them.

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This means that, directly or indirectly, we influence other people's reactions and decisions; therefore, we are influencers! But if you want to become a professional promoter and manage to distinguish your content to collaborate with your favorite brands, here we give you the basic keys to be an influencer.

Undoubtedly this should be the first point to learn how to be an influencer. If you choose an area or subject, you probably won't be able to specialize or be a reference to talk about a specific topic.

Of course, there are influencers who can talk about everything, but this is a limitation, because users are increasingly selective with the content they look for on social networks, because if they subscribe or follow someone they expect to find constant information linked to a topic.

The same happens with influencers on social networks. As we already mentioned, today we can all influence someone's decisions, but it won't be the same for your best friend to recommend a hair cream as for a person with knowledge in hair esthetics or even a dermatologist to recommend a specific product for your needs.

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