First influencer in the world

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De Pecol denied the allegations and assured the Washington Post that "this complaint is baseless and is an attack on me personally and my accomplishments... I intend to vigorously contest what unfortunately appears to be a repetition of the same unsubstantiated allegations that have been made against me in the past". The main purpose of the lawsuit is not only to disprove a woman who enjoys sharing her life on the Internet, but it is intended to draw attention to the growing influencer marketing, as from the popularization of this advertising strategy, the need to review and verify the information that is shared on the network also arises as it cannot be assumed that everything that is published is true.

With the arrival of HealthTech Pitch 2023, the entrepreneurial health ecosystem in Latin America is strengthened and opens the way to a new generation of technological solutions that will contribute to the wellbeing of the population.

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Through Influencer Marketing, businesses choose a "spokesperson" to transmit their proposals to the audience. This spokesperson must be a popular and charismatic person, since the objective of this strategy is to take advantage of his or her ability to influence people and their choices.

Since then, the stars of Influencer Marketing became movie and TV celebrities, a situation that lasted for decades. To illustrate this point, in the following GIF you can see the character Joey from the series Friends (1994-2004), when he is hired as an influencer by a Japanese company to sell a male lipstick.

With the advent of the Internet, the practice of Influencer Marketing took a turn and became more powerful, mainly for three reasons. The first is that the Web makes it possible for anyone to be an influencer, as long as they have a sufficiently large audience. This enables accessible costs for businesses.

To explain the success of Influencer Marketing, we will start by mentioning the psychological factor: people are much more susceptible to be influenced by those they admire or love. Combining that fact with the qualities of Social Media, an advertising message can thus be promoted very effectively.

Cumbio influencer

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The friends begin by clarifying how their relationship is, what was the real reason why they grew apart and how they came to reconcile. After this situation, their friendship has been strengthened and they have learned a lot from it, growing as people.

However, both agree that sometimes it is a difficult job, since, on many occasions, influencers are treated as referents, becoming a very big responsibility for them: "We touch many topics of many things without being experts in anything, I think that sometimes it can be confused, that we seem to be experts in everything and like we are giving lessons, but to me, that's exactly what scares me most about social networks, that responsibility we have, responsibility in quotation marks, you understand me," Laura confesses and sentence: "They have us as referents without us wanting to be referents in anything, that many times that is a responsibility".

Cumbio first influencer

In 2015 he was the host of the contest program Gana con ganas with Marcela Venegas and Adrián Lara in Colombia being his first program as host.[3] He also hosted the Kids' Choice Awards Colombia.[4] Villalobos has participated in the Telethon in the United States and Colombia as guest host.

Villalobos has participated in the Teleton in the United States and Colombia as a guest presenter as well as with the Love Army Mexico and Love Army Bangladesh, in the foundation Casa Barco in Arte por Amor and in the hospital San Judas. He participated in #LoveArmyForRohingya alongside other Youtubers where they managed to raise more than 2 million dollars in 24 hours.[15]