Youtubers influence on youth
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How does YouTube influence everyday life?
Youtube can also be a place to get to know each other better and think about the future. It is a place for self-exploration. It is a meeting point for millions of people from all over the world with totally different lives to record themselves or share videos for others to watch.
How does YouTube affect children?
Among the dangers of YouTube for children is access to inappropriate content that may include material with an ideological character and intentions to recruit minors for radical political or religious purposes.
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Nowadays, teenagers can spend hours in front of the screen watching Youtube videos on different topics. But are we aware of how it influences them and what are the two sides of the coin of this platform?
We live in the digital age. Teenagers have grown up in front of a technology that has been advancing by leaps and bounds. With the click of a mouse, they connect with thousands of people every day. They watch people their age showing videos on a wide variety of topics or simply browse YouTube. But how does Youtube influence adolescence?
The entertainment industry changes very rapidly with each new generation. Today, the biggest platform where teenagers entertain themselves is Youtube. You can watch anything: video tutorials, lectures on a thousand different topics, youtubers talking about video games, you name it! With these endless possibilities, teens have the freedom to access any content they want.
Teenagers start watching a video on Youtube and end up watching two hours of banal content in many occasions or with videos that have nothing to do with the main topic with which they started watching the channel... Youtube has an addictive nature to catch the viewer, something that happens very often among teenagers.
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Aguiar, A. R. (2021). Europe is already debating how it will hold content creators more accountable and it may not be as the 'tiktoker' who bragged about not using a condom hopes. Bussines Insider. https://bit.ly/3mr5mpJ.
Aparici-Marino, R. & García-Marín, D. (2018). Prosumers and emirecs: Analysis of two clashing theories. Comunicar: Revista científica iberoamericana de comunicación y educación, (55), 71-79. https://doi.org/10.3916/C55-2018-07.
Argente, E., Vivancos, E., Alemany, J. & García-Fornes, A. (2017). Educating privacy in the use of social networks. Education in the knowledge society, 18(2), 107-126. https://doi.org/10.14201/eks2017182107126.
Buxarrais, M. R., Noguera, E., Tey, A., Burguet, M. & Duprat, F. (2011). The influence of ICT in the daily life of families and the values of adolescents [report]. Universitat de Barcelona. https://bit.ly/3AYNwyo.
Cenizo, C. (2021). Narcissism in consumer society: the case of Spanish influencers. R6dmarka. Journal of Applied Marketing, 25(1), 21-39. https://doi.org/10.17979/redma.2021.25.1.8080.
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En el ecosistema digital actual, los contenidos y las prácticas de los llamados influencers forman parte de la cultura digital de los grupos de edad más jóvenes. Plataformas de medios sociales como YouTube y más recientemente TikTok, que son las preferidas por la Generación Z (Conde del Río, 2021), han facilitado la aparición de un tipo de (micro) celebridades (Marwick, 2015) que, además de generar negocio (Vizcaíno-Verdu et al., 2019), ofrecen modelos (de autenticidad y estilo de vida), narrativas e influencia entre Millennials y Centennials que caen ser analizados desde la perspectiva de la percepción de esos propios jóvenes usuarios (Buckingham, 2019, Creswick et al., 2019, García Matilla, 2022).
En primer lugar, debemos considerar qué se entiende cuando decimos que alguien es un influencer. Kádeková y Holiecinová (2018) identifican cuatro tipos de influencers: blogger, celebrity, YouTuber o vlogger e Instagrammer. Los vloggers e Instagramers son los influencers más identificados por los jóvenes (IAB, 2021) y en ellos se centra esta investigación.
